Brown-Forman Corporation

The Brown-Forman Corporation is one of America’s largest producers and distributors of spirits and wines; selling to state governments, retailers, and wholesalers. Founded in 1870 in Louisville, Kentucky by George Garvin Brown, the company provides comprehensive industry services that span the expanse of manufacturing, marketing, bottling, importing and exporting, and sales of alcoholic beverages. The majority of their brands are globally recognized such as Jack Daniel's, Southern Comfort, Finlandia

Question 1 As a leading producer, marketer and importer of wines and distilled spirits, Brown-Forman was the fifth-largest distiller in the United States. But the company spent huge amount of money advertising premium brands and significantly less on low profit brands. In the late 1970’s, the whiskey market declined and this presented Brown Foreman with growth challenges in a mature market. Brown-Foreman’s response to market pressures and competition was to aggressively move into other faster

Case Study 4: Corporate Valuation Case 51: Brown-Forman Distillers Corporation 1. Why is Brown Forman considering buying Southern Comfort? In your answer consider the strategic motives of Brown and the arguments in favour of and against the acquisition. Producing and selling high-quality products is the company’s marketing philosophy. Although Brown-Forman was the fifth-largest distiller in the United States, it spent a lot of money in advertising support in order to build best brands

1.Executive Summary The case study has been approached from different valuation methods to ascertain if there is value in the acquisition of Southern Comfort. These methods all yield the same result, i.e. Southern Comfort is expensive at the asking price of $94.6million. The valuation methods also examined the reasonableness of the acquisition using methods such as Free Cashflow Analysis, Book Value methods and Price Earnings ratios analysis The qualitative aspects have also been analysed to

Business Administration Version 1.5 University of Virginia BROWN-FORMAN DISTILLERS CORPORATION Do In early July 1978, Mr. W. L. Lyons Brown, Jr., president and chief executive officer of Brown-Forman Distillers Corporation, faced an important acquisition decision. The principal owners of Southern Comfort Corporation had approached Mr. Brown in May with an offer to sell the company at a price of $94.6 million. In preparing his response, Mr. Brown was evaluating the reasonableness of the asking price

Brown Forman Case 1. Perform analysis on the historical financial statements of Brown Forman. Evaluate the financial health of Brown Forman. Here you should perform ratio and trend analysis, along with creating common-sized financial statements. Assess the overall financial health of Brown Forman prior to the proposed purchase of Southern Comfort. Brown-Forman is a leading producer, marketer and importer of wines and distilled spirits. The company was the fifth-largest distiller in the United

Why is Brown Forman considering buying Southern Comfort? In your answer consider the strategic motives of Brown and the arguments in favor of and against the acquisition (7 marks / total 20 marks). Brown-Forman Distillers Corporation is by analysis in a generally more favorable financial position relative to its major competitors. In the FY1978, the company held a relatively higher profit margin, higher anticipated return on investment as well as higher profit margin. The FY1978 financial report

Brown-Forman Corporation Case Analysis The Company George Garvin Brown, a pharmaceutical salesman who had the idea to serve bourbon in sealable glass bottles, originally founded company in 1870. The brand that George started was originally known as Old Forester Kentucky Straight Bourbon Whiskey, which became America’s first bottled bourbons, remains one of the best selling brands 140 years later. The company has expanded however; the Brown’s have stayed with the firm for five generations

BROWN-FOREMAN CORPORATION: JACK DANIEL’S EXISITING MARKETING MIX STRATEGIES Aseem Bharat MBA 651 7:15 PM Group # 3 Existing Marketing Mix Strategies. With a large market to cover in terms of wide variety of products within the Jack Daniel’s range, Brown Foreman consistently covers all four elements of the marketing mix- Price, Product, Place and Promotion. The three most prevalent attributes of the Jack Daniel’s Brand all across these four elements are culture, tradition and

INTRODUCTION The state of Kentucky has long been known for its versatility in alcohol, and bourbon is no exception. Popularity in all types of bourbon is on the rise across the United States, and this directly impacts the state of Kentucky in part due to ninety-five percent of all bourbon being produced here in the state (Dickson, 2011). However, with the current economic boom, the bourbon industry is seeing trends it has never seen before. One of the most popular brands in bourbon currently is