Business Plan Of Subway Sandwich Essay

Marketing Plan Phase II: Identifying Segmentation Criteria That Affect Target Market Selection Introduction For Subway Sandwiches, the global leader in franchised subway sandwich shops, the segmentation criterion that affects target market selection varies significantly within each community, city and metropolitan area chosen for expansion. At their most fundamental level, segmentation strategies at Subway are based on a broad base of assumptions with regard to socio-economic and demographic

advertisement, the concept of eating for cheap and having a healthy lifestyle are very attractive toward consumer who are health conscious. The logo is telling people that Subway makes the best fresh sandwiches. The company is trying to grab people attention by displaying the fresh made sandwiches. The advertising method Subway strategies are persuadable characteristic and sometime misleading consumers. The target audience for this advert is working class civilian in the cities who want to change

Implementation staretgy turns the marketing plan into action and helps to achieve marketing objectives. In order to implement marketing startegy, I have recommended in using Gantt chart that helps in effective implememtation. Gantt chart adrresses who, where, when and how. Likewise, for the promotion of its new product i.e. Fresh Fruit Mix, advertising and promotion will start from 15 Janauary 2016 until 1st July 2016 and this advertising and promotion will be done only within three months. Some

INTRODUCTION: Changing business ownership can be very challenging. There are factors and aspects that need to be looked at to make sure you are in a place to do so without spending all your resources. Especially changing from a sole trader [a type of business entity which is owned and run by one individual and where there is no legal distinction between the owner and the business as stated by “E-conomic, Sole Trader- What is a Sole Trader?] to a franchise [a right granted to an individual or group

SUBWAY® chain was founded by Fred DeLuca in Connecticut, USA, in 1965. It has now been a multi-billion company with more than 30000 outlets in 87 countries. There were 1254 open SUBWAY® restaurants in Australia till March 2011. As it has become a very popular brand, there are progressive plans to frequently open more SUBWAY® restaurants in Australia in the future. ‘Franchise 500’, an entrepreneur magazine has named it as the number one franchise opportunity based on research and surveys of franchises

community that is historically loyal to local business. Owners are hardworking and dedicated with strong families and many ties to the community. There are several remarkable opportunities available and Enterprise’s strengths far exceed its weaknesses. The management of DELIGHT TYME is talented, skilled, hardworking and knowledgeable in their decision to obtain and adopt this Business Plan. It gives DELIGHT TYME management the groundwork to develop a thriving business. 2.10.2 Weaknesses A major weakness

EXTERNAL ENVIRONMET ANALYSIS Fast Food industry analysis In Australia exist several restaurants which give to the costumer fast food, as Mc Donald, KFC, Hungry Jack’s, Subway. All of them offer to the costumer fast food, but Subway offer something different as such healthy food. The lifestyles of Australian changed strongly over the last 20 years, this due to there are more women working and even people which are working more hours. (Australian

The subway story Introduction of Subway restaurant The Subway story started when Fred DeLuca, its cofounder and his family friend Dr. Peter Buck, worked on a business plan for a submarine sandwich shop. Dr. Buck gave a loan of $1000 for implementation of this plan. The first restaurant was opened in Bridgeport, Connecticut, in 1965. It did well in its first summer with the help of advertising slogans like "put a foot in your mouth.'' Emphasizing the foot-long sandwich, and "when you're hungry, make

Subway is one of the biggest food chains in the world. It has become widely popular all over the world as healthy, clean way to eat and lose weight.  Some of the fame is due to the famous spoke person Jared Fogle. He is widely know all over as a prime example of how subway helps him lose weight and told his story and success. He was always looked at in high standing public figure for the food chain until the truth was finally exposed. Jared Fogle was using his platform from the company to committed

Risk is commonly defined as the chance of financial loss. Opening a new Subway franchise location is far from a safe bet and comes with a variety of different risks. In this section I will describe a number of the most common types of risks that could potentially affect the business as well as what can be done to prevent or minimize the risks. Financial risk is “the chance that the firm will be unable to cover its financial obligations” (Gitman, 2009, p. 229). The primary driver of financial risk