ICON COLLEGE OF TECHNOLOGY AND MANAGEMENT Pearson BTEC Level 5 HND in Business (QCF) Unit 19: Marketing Planning (QCF. L5) Session February 2014 Course work (Word limit 3500) HND Assignment Brief Programme title ML955 Pearson BTEC Level 5 HND in Business Unit number and title Unit 19 Marketing Planning Assignment number and title 1 of 1 McDonald’s: Repositioning the Golden Arches Mo Willan Module Leader Student name Assessor (receiving the work) Dr Mo Willan, Richard West, Abu Naser
CHAPTER 1 INTRODUCTION FAST FOOD Fast foods are termed as quick, easily accessible and cheap alternatives to home-cooked meals, according to the National Institutes of Health (NIH). They also tend to be high in saturated fat, sugar, salt and calories. According to the NIH, many fast food chains have responded to growing public awareness about nutrition by offering some food that is lower in fat and calories than their normal fare. Fast food is the term given to food that is prepared and served
expect to have sell approximately 14,408 units and double sales volume by year end 2011.We expect that this project will increase Earnings Before Tax and Interest (EBIT) by approximately $30,593 and increase Net Income by approximately $18, 968. Business Mission and Vision Our mission statement is “A loaf of bread in every arm and frozen yogurt in each hand.” Our commitment is to actively contribute to the community today through donation
Marketing Plan Phase IV Xxxxx MKT/421 January 15, 2012 Donald “Skip” Gregory Marketing Plan Phase IV (Online Marketing Trends, 2011). The Brass Tacks * Price: $24 Billion in annual revenue * Place: 33,000 local restaurants, 119 Worldwide with around 80% independently owned * Promotion: Internet, television, radio, newspaper, magazines * Product: Food and beverages McDonald’s mission is, “To be our customers’ favorite place and way to eat” (McDonald’s Inc., 2012). Since
CHAPTER 1 INTRODUCTION FAST FOOD Fast foods are termed as quick, easily accessible and cheap alternatives to home-cooked meals, according to the National Institutes of Health (NIH). They also tend to be high in saturated fat, sugar, salt and calories. According to the NIH, many fast food chains have responded to growing public awareness about nutrition by offering some food that is lower in fat and calories than their normal fare. Fast food is the term given to food that is prepared and served
Marketing plan for coffee shop. I would like to propose a marketing plan for opening a coffee shop in the city of Moscow. Over the past two or three years, a coffee shop in Russia managed to grow in a socio-cultural phenomenon: at once there was like a house of cards, the Soviet culture of consumption of coffee. The drink was no longer just a utilitarian morning stimulant and has a satellite pastime very European style: the windows from floor to ceiling, special atmosphere, soft music, dozens
currently work; describe the organization’s size and summarize the primary mission of the organization. Don’t simply copy from the organization’s mission statement. I have chosen to evaluate and examine Checkers fast-food restaurant for this business process change project. Checkers boasts to be the restaurant where customers can “Feast On”. The menu at Checkers is “Bold food for those who like it big”. The restaurant chain may boast big flavor but one thing it doesn’t boast is a nutritious options
2006). McDonalds: Strength • Global brand: McDonald's has a well-established global brand that appeals to all age groups and customer segments (Brennan, 2007). In 2008, McDonald's figured at the eighth place in the top 100 global brands ranking of Business Week magazine and Interbrand, a branding consultancy. It valued McDonald's brand at $31,049 million in 2008 (Datamonitor, 2009). • Strong operational capabilities: McDonald's has strong operational capabilities which allow it to provide high quality
ENTREPRENEURSHIP PROJECT PROJECT REPORT AND MARKET SURVEY OF MCDONALD’S Name of the school : SHARJAH INDIAN SCHOOL NAME OF THE STUDENT : DAN K. JOHN CLASS : XII-E CBSE ROLL NO. : ACADEMIC YEAR : 2012-2013 TEACHER IN CHARGE : MR. JAMES THOMAS INDEX SL. NO. | TITLE | SOURCE OF THE PROJECT | PAGE NO. | SIGN OF THE TEACHER | 1 | ACKNOWLEDGEMENT | - | | | 2 | FAST FOOD RESTAURANTAN INTRODUCTION | www.wikipedia
Mc Donald’s Assessment by Nasir khan Introduction Mc Donald’s Mc Donald’s is a great company, which has a long history and great developed the traditional with the excellent Fast Food Chain.Mc Donald’s was started by Richard and Maurice in Early 1940, Fist Mc Donald’s started in United States of America (California).Mc Donald’s offer a great customer service & satisfaction. Main Concept and Mission of Mc Donald’s