coke zero marketing mix essay

Executive summary This reports gives internal and external audit of coca cola. And shows Coca-Cola's strengths weaknesses opportunities and threats. It also shows a marketing objective and strategy to increase market share by 3% within a 12-month period. And a tactical plan to achieve the market objective and strategy within the 12-month period. Introduction The brands of The Coca Cola Company represent some of the most popular beverage brands in the world. Coca cola is one of the

successful corporate communication function (Coombs, 2014). Coca-Cola Company has a highly formalized and a centralized organizational structure with a clear hierarchy of command and a proper management process that has assisted to maintained control in marketing and expansion plan (Percy, 2015). The management of the company has been decentralized as well. There has been an increase in the horizontal communication in the organization. Horizontal communication is the communication between people, divisions

than 200 countries net operating revenues in 2013: $46.9 billion 6th most admired company (Fortune 2014) the marketing campaign for 2014 FIFA World Cup is the largest in the history of Coca-Cola 3500 products worldwide improved energy efficiency by 20% since 2004 Main brands: Coca-Cola

Coca Cola: International Marketing Mix INTRODUCTION: This scope of this essay is to discuss the international marketing mix of Coca Cola, which is one of the biggest brands in the world. The debate between the global standardization and local adaptation of the marketing mix has been going on for more than four decades without a resolution (Agrawal, 1995) and globalization trends starting in the early 1980’s has further fueled the debate (Jeong, 2000). This has led the global companies to make the

DISSERTATION REPORT ON A COMPARATIVE STUDY OF COCA COLA AND PEPSI AMITY COLLEGE OF COMMERCE AND FINANCE Submitted to: Submitted by: Mrs. Joity Tomar Ronak Gupta B.Com (Hons.)III

3. MARKETING ANALYSIS (1783) 3.1. Market Segmentation-Targeting-Positioning (STP) Coca-Cola’s original marketing strategy was based on a single format that had global appeal (undifferentiated strategy). However, introducing more versions of its classic products and increasing the number of its product lines, the company has changed its strategy to differentiated. This type of marketing strategy, allows Coca-Cola to segment its market and target different groups according to the product that it

the world 's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world 's most valuable brand, the company 's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, the Coca-Cola company is the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world 's largest beverage

and gained complete control of Coca-Cola (Coca-Cola Company, 2012). He advertised and continued to successfully grow the brand image of the Coca-Cola syrup. Today just as in the beginning, with a thriving product, constantly being proactive, and a marketing strategy that is beyond compare Coca-Cola is still successful, 129 years later. Customer Satisfaction Customer satisfaction remains a key component to the success of the beverage. Coca-Cola strives to maintain a level of customer service that

Parul Kapoor Mohit Madan Prerna Gupta Murali Krishna (Section-A) (Group – 10) ACKNOWLEDGEMENT We take this opportunity to express our gratitude towards Mr. Sanjay Sharan, Department of Marketing, IBS, Hyderabad. We are indebted to him for the expertise and invaluable guidance we have received while working on this project. Contents Introduction ………………………………………………………………………………. 1 PESTEL Analysis …………………………………………………………………………..6 SWOT

Koch 1 Marketing Plan for Coca-Cola Company Coca-Cola Company Marketing Plan Daniel Koch Buena Vista University March 2013 Koch 2 Table of Contents Executive Summary…………………………………………………………………….3 Company Description…………………………………………………………………...4 Industry Analysis………………………………………………………………………..6 Target Market…………………………………………………………………………...8 The Four P’s……………………………………………………………………………..11 Evaluation of Marketing Mix…………………………………………………………....13 Works Cited……………………………………………………………………………