Columbia Sportswear

According to our text, there are 5 competitive forces that help shape strategy: competition from existing players, supplier bargaining power, customer bargaining power, threat of new players, and threat of substitutes. (Thompson, Peteraf, Gamble & Strickland, 2017). Competition • Under Armour faces competition from Nike, the Adidas Group, as well as any new players. • Nike and the Adidas Group are larger corporations and therefore have more resources to develop new products. Supplier bargaining

Lululemon Athletica, Inc. Created by: Kelsey Davis GBA 490-901 March 21, 2014 Table of Contents Executive Summary To: Laurent Potdiven Chief Executive Officer Lululemon Athletica Inc. This report has been created with the intent to analyze the athletic apparel industry with a specific focus on Lululemon Athletica, Inc., further refered to as Lululemon. In this report you will find that the strengths and weaknesses of Lululemon’s current strategies and future goals are analyzed and

Target Market Strategy As competition grows and the market changes it is important to change with it. Over the years the demographic segmentation for Under Armour has evolved from focusing on male collegiate athletes between the ages of 17 and 23 to include older men, women, and children. Under Armour uses high quality products and the price that comes with that is geared towards consumers who are financially stable. They cover a wide area the family life cycle, but their primary focus is younger

Mizzou stands in the city of Columbia, which is located near the middle of Missouri. Columbia is a beautiful city with a population of around 115,000 residents (“About Mizzou”). This city has a

Today is the first day I’m writing in my Journal. But today is definitely not my first day working here in The Congaree National park. I have worked here for many years. Although I love the smiles of the children and the curious looks of the excited people, there are some downs. But before I complain to you about the beautiful and amazing park I will show you how my day goes. As I put on my clothing I forget something….Something I forget every time. My name tag! I pick up my brown name tag and brush

college to get the best education because it contains a great program in the mathematics field, is offered at a fair price, has amazing organizations for the students to join, and is located in a beautiful location. Mizzou stands in the city of Columbia, which is located near the middle of Missouri.

1. How strong are the competitive forces confronting Under Armour, Nike, and The Adidas Group? Do a five-forces analysis to support your answer. In using Porter’s five-force analysis, we can discover how strong the competitive forces are within the sports apparel and footwear industry. The five-force analysis involves; rival sellers, threat of new entrants, substitute products, supplier bargaining power and buyer bargaining power, which we will explore to determine the attractiveness and intensity

are Nike, Adidas and Under Armour; Nike being one of the largest. Despite stiff competition within the industry Nike has managed to maintain its title of being the top brand. Nike, Adidas and Under Armour are the largest brands in the athletic/sportswear monopolistic market. As of 2015, Nike’s revenue was $30.1 billion, the revenue of Adidas was $4.57 billion, while Under Armour’s revenue was $3.96 billion. Though all of the companies are large, Nike has a little more than 60% of the brand share

The athletic footwear and apparel industry is extremely competitive but Under Armour has been able to establish a strong market share in the U.S. The industry is profitable and has a history of robust sales, profit growth, and solid credit metrics. The industry as a whole is believed to be more recession resistant than many consumer discretionary categories, because of lifestyle and the relatively low cost basis. The synthetic performance apparel market represents about a $3 billion market and presently

Under Armour has severely limited its product offerings due to its primary target market, which is geared mainly towards male athletes, aged 12-24. Their lack of diversity is a notable competitive disadvantage to industry rivals Nike and Adidas. However, we have recently witnessed the growth in demand for athletic-wear apparel - 6% (Marc Bain), as well as the growth in female sports engagement across the United States (Statista). A potential strategic alternative could be to significantly expand