Davidson

Harley Davidson Case Analysis I. SITUATION ANALYSIS: Harley Davidson had its centennial celebration of their motorcycle production industry in 2003, meaning it had its start in 1903. Up until the later 1990s, the company primarily focused on producing the heavyweight motorcycles that the majority of aging male baby boomers desired. The company had no issues trying to differentiate their product at the time as no other competitors for this fun kind of transportation existed other automobiles and

HARLEY-DAVIDSON INC. INTRODUCTION Harley Davidson is one of the largest manufacturers in the United States. It has become a major leader in the Industry for creating the heavyweight motorcycle that has been designed for “cruising on the highway.” (http://en.wikipedia.org). In this paper we will discuss how the heavyweight motorcycle market has become an important asset to the industry. We will include the major strategies that have been established and the breakdown of the manufacturing process

advantage over Honda. Knowing that, what threats does Harley face? And then how Harley can sustain and enhance its competitive advantage? Question 1: Identify Harley-Davidson's strategy and explain its rationale. The fundamentals of the Harley-Davidson business strategy turn around three main points: The products, the relationship between the company and consumers, and the distribution network. First of all, before I explain these three policies, we can try to see what was the problem that

EXECUTIVE SUMMARY Harley-Davidson is the largest market share holder of motorcycles over 750cc in the United States. After the expansion of our production and distribution capacity, we will be in the position to meet the increasing demand for our motorcycles and other products. Growth potential appears very good especially in the overseas market. Gaining a larger market share in these area may require a further increase in production and distribution capacities. We must plan for expansion

Strategic Management ASSIGNMENT 1 Academic Report – Harley-Davidson WORD COUNT: 5492 Main Body: 3300 Appendix: 2192 TABLE OF CONTENTS 1.0 Introduction…………………………………………………..…..3 2.0 Business Level Strategy ...………………………………….....3 2.1 Cost Leadership…….…………………………………..5 2.2 Differentiation Strategy…………………………….......6 2.3 Focus Strategy………………………………………….7 3.0 SWOT Analysis………………………………………………….7 4.0 PESTLE Analysis…………………………………………….....9 5.0 Corporate

William Harley and Arthur Davidson (Harley Davidson) William Sylvester Harley was born in Milwaukee, Wisconsin on December 29, 1880. He received a degree in Mechanical Engineering from the University of Wisconsin-Madison. He co-founded Harley Davidson with Arthur Davidson in 1903 and served as a chief engineer until his death in 1943. He was married with whom he had two sons and a daughter. He is buried at Holy Cross Cemetery and Mausoleum in Milwaukee and was inducted into the Motorcycle Hall of

Harley-Davidson Inc The Harley-Davidson Motor Company was formed in 1903 by William S. Harley and the Davidson brothers (Walter and Arthur). The company started out slowly but once word got round that the Harley-Davidson was a reliable piece of machinery, more orders flowed in. Early on Harleys were exported to other countries. During World War I (1917-1918), Harley-Davidson produced 20,000 military motorcycles to serve

Introduction Harley-Davidson is a manufacturer of motorcycles based in Milwaukee, Wisconsin in the United States; the company has a wealth of rich history coupled with cultural tradition. The company has just celebrated its 110th Anniversary with a variety of events worldwide; the events of the epic celebration spanned across eleven countries on 6 continents. The Harley-Davidson motorcycle has gained the status of an icon in America, which has no match to foreign competitors, despite their long periods

Harley-Davidson, Inc. - 2009 Case Notes Prepared by: Dr. Mernoush Banton Case Authors: Carol Pope and Joanne Mack A. Case Abstract Harley-Davidson, Inc. (www.harley-davidson.com) is a comprehensive strategic management case that includes the company’s calendar December 31, 2008 financial statements, competitor information and more. The case time setting is the year 2009. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend

Harley-Davidson has become a household name in the United States and is a brand that has acquired an almost mystical power (Austin, Sole, Cotteleer, 2). The Harley-Davidson motorcycle business has been around for 95 years and to this day, people will still wait up to two years for their turn at receiving their own Harley. The demographic of Harley-Davidson customers ranges from “riders in their forties with grown child no longer at home to young, reckless and ‘born to be wild’ (Austin, Sole, Cotteleer