Dr. Dre

known as “Dr. Dre” is a rapper, and producer. Andre grew up in the city of Compton, California, and was generally always exposed to music. Dre never graduated from college, in fact he only graduated from high school before taking off in the business. Dre was apart of the rap group N.W.A which helped boost his career. Dre had a large amount of musical background from his family too. Dre had a large impact on other people, and the rap industry, as he was considered a pioneer of the craft. Dre is a major

With Attitude is a Hip Hop group originating in Compton, California formed around 1986. The original members include Eazy-E, M.C. Ren, Ice Cube, Dr. Dre, and Yella. They are one of the first groups to emphasize the importance of Gangsta Rap which is a subgenre of West Coast Hip Hop. Although Gangsta Rap is a more Hardcore form of Hip Hop, it is not to be

further elaborate on how Eminem rose to success, his audience, Dr. Dre and many others who influenced him, and the impact his music had on society. Firstly, Rap is often considered a part of the genre known as Hip Hop. While many

created for just this kind of education. The University of Southern California has established the USC Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation thanks to a $70 million gift from Jimmy Ioving and Andre “Dr. Dre” Young. This new program represents everything that

Eminem. The name is internationally known, almost notoriously, and for good reason. Marshall Mathers, better known as Eminem or his alter ego Slim Shady has outsold every other artist in a still predominately African American genre, rap (Allison, 2002). Not only that, he’s one of the highest selling artists in any genre as a male solo artist. This feat is even more impressive when you consider the fact that his body of work, especially once he first got big was very controversial with critics stating

spirits" to company (Wagstaff, 2014). Given the years of musical experience that both Dr. Dre, a well-known legendary artist and music producer and Jimmy Iovine, the Chairman of Interscope Geffen A&M Records have and the energy they have brought to the hip-hop and pop cultures, it is no wonder that Apple would have made the decision to acquire Beats Electronics and Beats Music. In just six years, Dr. Dre and Iovine has sealed the whole consumer market for high-end headphones. Beats also unleashed

California. His original name was Eric Lynn Wright. He started a group named N.W.A. with his other rappers Ice Cube and Dr. Dre. They were known for their violent lyrics. They made A album called Straight Outta Compton. At that time Eazy was a solo artist. During his early years he dropped out of high school and was a drug dealer for some years. He was good friends with Ice Cube and Dr. Dre. They started making songs for their new album that was called “Boyz-N-The Hood”. In 1987 they made another album

Beats Headphones are the idea of music icon Dr. Dre. Dr. Dre is a rapper, producer, and entrepreneur. Jimmy Iovine is the Chairman of Universal Music Group’s Interscope Geffen A&M Records and is the co-founder and Chief Executive Officer for Beats(beatsbydre.com). Beats headphones were established in 2006 as a premium sound electronics company that specializes in high definition media(beastbydre.com). The partnership for the headphones began in 2007 with the manufacturer being Monster Cables. The

in the Premium Headphones Market……………………….6 Marketing Mix Analysis of Beats by Dre …………………………………………………5-6 The Ansoff Growth Matrix…………………………………………………………………6-7 Conclusion……………………………………………………………………………………7 References……………………………………………………………………………………8 Executive summery This article purposes to highlight the marketing strategies that Beats by Dre has used to become as successful as it is. The history and

Beat by Dre are upscale headphones that have taken the headphone market by storm in recent years. Dr. Dre is an award winning producer and songwriter who co-founded Beats. Beats can be seen almost everywhere from TV to people wearing them in the streets. They produce headphones and speakers with supposedly exceptional sound quality. Many people question if Beats are actually worth the price, but to others Beats are much more then just headphones. Beats utilizes celebrity endorsements to create an