Eurotunnel vs. the Ferries Case Analysis Marketing Problem: The main problem faced by Eurotunnel’s senior management is that they have not developed a competitive pricing strategy to increase its passenger and freight travel market share. Case Solution: Eurotunnel should use a market-penetration pricing strategy at all times to gain freight customers. It should use a market-penetration pricing strategy during non-peak periods and a premium pricing strategy during peak periods with passenger
Fast Tracking Design and Construction Phases. The implementation phase of the Chunnel Tunnel was rife with risks and issues as the project team opted to fast track the design and construction phases of the project (Anbari, et al.,2005, p. 12). Fast tracking is described by the Project Management Institute (2013, p. 540) as a schedule compression technique in which activities or phases normally done in sequence are performed in parallel for at least a portion of their duration. Typically, project
extended under the English Channel from France to England. It required the collaboration of two very different government entities, with very different policies. The tunnel was designed and built by Trans Manche Link a private group and financed by Eurotunnel a combination of French and British
‘project finance’? The term features prominently in the press, more specifically with respect to infrastructure, public and private venture capital needs. The press often refers to huge projects, such as building infrastructure projects like highways, Eurotunnel, metro systems, or air- ports. It is a technique that has been used to raise huge amounts of cap- ital and promises to continue to do so, in both developed and developing countries, for the foreseeable future. While project finance bears certain
A PROJECT ANALYSIS ON THE DEVELOPMENT OF THE CHANNEL TUNNEL 1.0 INTRODUCTION The Channel Tunnel is one of Europe's biggest infrastructure projects ever. The 50.45km long tunnel has fulfilled this old dream by linking Britain and the rest of Europe. The idea of a fixed link between Britain and France was first mooted by a French engineer in 1802; it connects England and France 50m below the seabed of the English Channel. It's not just a tunnel, but a huge infrastructure containing massive machinery
Project Management Institute Case Studies in Project Management The Chunnel Project By: Frank T. Anbari, PhD, PMP, Paul Giammalvo, MSPM, CCE, PMP, Paul Jaffe, MSPM, PMP, Craig Letavec, MSPM, PMP, Rizwan Merchant, MSPM Edited by: Frank T. Anbari, PhD, PMP The George Washington University This case study
and a variety of other equipment, which is primarily sold in the North American and European markets. Bombardier has made many acquisitions in this industry that are usually acquired at a loss. These acquisitions along with the huge loss in the Eurotunnel contract has made it difficult for Bombardier to show it's real profitability in this industry. Revenues have increased by 20% since 1994. Bombardier has 28% and 12% of the North American and European markets respectfully. The outlook for expansion
Quantitative Risk Analysis - Ebony The quantitative risk analysis is a method for further evaluating the effect of proposed risks identified by project stakeholders and teams on the ability to achieve project objectives (Heldman, 2013, p. 274). Project teams use methods including sensitivity analyses or predictive modeling and simulation techniques to determine how the risk will affect project progress (Heldman, 2013, pp. 276,278). During the quantitative analysis processes, each risk is rated based
UNCERTAINTY AND PROJECT MANAGEMENT: BEYOND THE CRITICAL PATH MENTALITY Arnoud De Meyer1), Christoph H. Loch2), Michael T. Pich3) 1) Professor of Technology Management, INSEAD (arnoud.de.meyer@insead.edu.sg) 2) Associate Professor of Technology Management, INSEAD (christoph.loch@insead.fr) 3) Assistant Professor of Technology Management, INSEAD (michael.pich@insead.edu.sg) Keywords: project management, uncertainty, project profiles Abstract Project management is often
ECS8C_C01.qxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge specific issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the