Ferdinand de Saussure

INTRODUCTION The purpose of this analytical research portfolio is to discuss and examine about contemporary print advertising, in terms of its theoretical approaches such as textual structures, branding, reliance on celebrity endorsements and the pleasures that it offers to consumers (refer to Slide 3). In this essay however, I will elaborate specifically on a particular print advertisement from the company ‘Sisley’, which is commonly advertised in women’s fashion magazines and on how Semiotics

Advertisements are a way to promote sales of a product or service through visual communication. Magazine covers, advertisements or any publication embed a set of ideologies. O’Shaughnessy and Standler describe ideologies as “sets of social values, ideas, beliefs, feelings and representations by which people collectively make sense of the world they live in” (2012; 174). Ideologies try to “manipulate people into buying a way of life as well as goods” (Dyer, 1982:5). Adverts such as the Pravda vodka

This literature review examines the dynamics of two qualitative methods of research: semiotic analysis and ethnography. The interdependence of these two methods, or as David Silverman (2011, p. 4) calls them ‘models’, of research will be further spoken about in this essay which shall also go in-depth on how the two methods have an important role in shaping media and culture research and how they contribute to the existing cultural production. Qualitative research is one of the kinds of research

3. Roland Barthes developed a range of semiotic tools to analyse the cultural meanings that are conveyed in advertising images, in a particular context. Using these semiotic tools, select and analyse four magazine adverts. This essay will discuss Roland Barthes’ ideas and his semiotic tools, and will also look at how Barthes uses these tools to analyse images and how they make us think. Roland Barthes was a French philosopher who wrote many books about the literary theory and semiotics. His writing

I am putting to use a structuralist view upon the poem “I Wandered Lonely as a Cloud” because it can be related to with simpleness, put down to the fact that it is positioned in the lyrical genre. Structuralism is a theory in which all elements of human culture are thought to be part of a system of signs. Robert Scholes demarcated structuralism as a reaction towards despair and modernism (Scholes, Robert. Structuralism in Literature: An

Julie Becker was born in 1972, and passed away in 2016 at the age of 43[i]. Los Angeles was an integral part of her life as she grew up, created, and died in L.A; however she studied briefly at Hochschule der Kunste, Berlin in 1991 and completed a residency in Basel, Switzerland at Stiftlung Laurenz-Haus Foundation. Becker was the daughter of artists[ii], and subsequently grew up in constant travel from one apartment to the next while her parents worked odd jobs to survive. In lieu of finishing her

Saussure saw a sense of purpose that comes when there is an association or relationship between the forms of a Marker with an idea. Whereby a Marker is a meaningful sound or graffiti that is a mental picture or concept. Semiotics creates a meaning which the

includes both written and spoken languages utilized in everyday life, is extremely diverse and varied dependent upon the number of people attempt to use a common language. In addition, de Saussure noted the constant change that parole undergoes as social groups, and age of users manipulate the language over time. De Saussure’s interpretation of the underlying basis of language also included a composition of signs as opposed to sentences. Signs consist of two parts: a notion and a sound/written pattern

My process of semiosis is one of peaceful tranquility.  In Dustin Kaufman’s creative, semiotic process, there is no cacophonous storm that immediately follows the relaxing calm nature in which I strive to work.  There is just that: calm.  Ironically, my work is almost entirely made up of calamitous actions.  Guns, death, and blood.  Bullets tear through flesh in an orgy of stylish gore; a rape of the senses.  The kind of stuff that sends shivers speeding up the spines of the decent and politically

What is intertextuality? How does intertextuality challenge E.D. Hirsch’s idea that a text has a single meaning created by its author? Explain with reference to examples drawn from any media format. According to American literary critic, E.D. Hirsch, in order to interpret a body of text, one must ask one’s self the only question that can be answered objectively – “what, in all probability, did the author mean to convey?” He believed that the author’s intended meaning equates the meaning of a text