Gender Equity Essay

Elephant Bar Restaurant: Mezzanine Financing Oday Tillawi Professor Shelly Canterbury Finance 441-001 Spring 2016 03/29/2016 Executive Summary: Elephant Bar Restaurant is a California based company founded by Chris Nancarrow in 1979. The restaurant started as a test concept of Carrow’s Restaurants, a chain of more than 150 full-service restaurants. Elephant bar was sold to W. R. Grace in 1985, and repurchased in 1993. The company aims to differentiate itself through innovative culinary

The first is that managers should concentrate their efforts primarily on brand loyalty and brand image, which have high importance in the construct of brand equity. In the highly competitive sportswear industry, the key is to create a unique, favourable, and strong brand image to provide customers with a reason to buy the brand, then work to keep their loyalty and gain their repeat business Brand extension strategy

organization would need to make prior to entering a new market, is determine if their mode of entry should involve an equity stake or not (Evans, 2005). This paper will present two theoretical business scenarios that would be best served by either a non-equity entry or an equity based entry. Non-Equity Based Market Entry Peng (2014) provides the example of exporting goods as a non-equity entry into a foreign market. Exporting provides an ideal means for a small business to insulate itself from fluctuations

measuring a company’s brand equity- measuring through brand awareness and brand image. In terms of brand awareness a measurement of quantitative brand recognition and quantitative aided and unaided recall are used (MRA, 2015). In regards to the brand image a mixture of qualitative and quantitative measurements are used including; free association, interviews, means-end chain analysis and Asker Scales (MRA, 2015). It is clear that brands like Apple have a high brand equity and it is an important factor

well as its overall presentation. Branding thus is a means to distinguish one product from another and these differences may be functional, rational, or tangible – related to product performance of the brand’ (Keller and Kotler, 2006). 2.2 Brand equity According to Aaker (1991), Kapferer (2004) and Keller (2003), “Building strong brands is one of the most important goals of product and brand management. Strong brands result in higher revenue streams, both short term and long term”. “Therefore,

to be successful, since, according to www.romaniisuntdestepti.ro, 637.937 Romanians were involved in it so far. Looking further at ROM, the strength of the brand equity can be acknowledged for a certain segment. So, the ROM brand represents Romanian quality, history and a gate towards social groups (nationalists). That is the brand equity created from the begining, which creates awareness. It does not create awareness for everyone, though, and that is why new strategies are being used, in order to

Executive Summary A key factor in determining a project's viability is its cost of capital [WACC]. The estimation of Boeing's WACC must be consistent with the overall valuation approach and the definition of cash flows to be discounted. Note that this process is a forward looking focus and is laden with uncertainty. It is how the assumptions are modeled that many costly mistakes can be made. While finding a rate of return for an individual project, it is important to remember that WACC

Brand equity is considered a key indicator of the state of health of a brand, and its monitoring is believed to be an essential step in effective brand management (Aaker, 1991, 1992). Both researchers (e.g. Shocker et al., 1994) and practitioners (e.g. Biel, 1992) have argued for the importance of understanding the concept of brand equity. Country of origin is another important variable influencing consumer perceptions of brands (Hulland, 1999) and brand images (Ahmed et al., 2002). In the present

approach focuses on the brand itself that is how much value the consumers give to the brand. Brand equity is also considered as an accumulated profit that could be realized at a future date. The brand equity concept can also cause confusion, because of difficulty in measuring it (Ambler & Styles 1997). MARKET FORCES APRIL-2008 16 MARKETING MIX & BRAND RESEARCH Importance of brand equity demands need for more practical experience and comparative research to judge and validate the usefulness

Minorities in America are the fastest growing consumers of technology, ranging from smartphones to social media, But not only are the absent from having any input on how these products are being created and developed, it is even more difficult to gain entry into. At the heart of the question is how to develop tech communities of people who don’t just consume media, but who create it and can then use it to solve problems in their communities. While it is apparent that the population of minorities