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  • Haier

    3777 Words  | 16 Pages

    Qingdao Haier, Ltd.: Considering the Maytag Acquisition Executive Summary Situation Executives at Chinese home appliance manufacturer Qingdao Haier, Ltd. (Haier) have just learned that Ripplewood Holdings placed a bid to purchase Maytag Corporation for $1.13 billion or $14/share. Maytag Corporation, the 3rd largest home appliance manufacturer in the United States, has announced that it will consider competitive offers for the acquisition of the company. Chinese home appliance manufacturer

  • Advantages Of Haier

    955 Words  | 4 Pages

    The Haier Group Corporation is a Chinese multinational company operating in the home appliances and consumer electronics industries. The firm, founded in 1984 as Qingdao Refrigerator Co., thrived under the lead of CEO Zhang Ruimin and in 2004 was ranked China’s number-one company, with sales topping RMB 100 million. I maintain two specific market advantages that defined Haier’s success in China, namely market responsiveness and customer centricity, were key in shaping the company’s international

  • Case Study Of Haier

    1366 Words  | 6 Pages

    1. Who is Haier? Haier Group is an innovative Chinese multinational consumer electronics and home appliances leader headquartered in Qingdao, Shandong province, China. The company is the world’s largest brand of white goods – refrigerators, washing machines, air conditioners, and water heaters – as well a as major producer of TVs, small appliances, and smartphones. In china alone the organization maintains 6,000 country stores, 24,000 town stores, 150,000 vendor contractors, and 19,000-plus service

  • Haier Case Study

    1295 Words  | 6 Pages

    Haier Case Study 1. Discuss the primary reasons why Haier moves from a single and dominant business strategy to a diversified strategy. The single and dominant business strategy, which denote relatively low levels of diversification, more fully diversified firms are classified into related and unrelated categories. A firm is related through its diversification when there are several links between its business units; for example, units may share products or services, technologies, or distribution

  • Haier Case Essay

    872 Words  | 4 Pages

    Abstract Haier makes, designs and sells home appliances such like washing machines, air conditioners and refrigerators around the world. Haier founded in China in the mid of 1980s by Zhang Ruimin, and it has become one of the country's leading brands today. In 2006 Haier was ranked as the world's sixth largest maker of large kitchen appliances with a 4% global market share. In this paper, it is going to analysis Haier's performance management, why Haier is so successful and challenges that Haier will

  • Haier America's Vision Statement

    719 Words  | 3 Pages

    Company background Haier group is a Chinese brand that was founded in 1984, by Zhang Ruimin, who is Chairman and the Chief Executive Officer of the company. It is the 4th largest white goods manufacturer. The organization is known for its efficient operations in the home appliance industry and its consumer electronics. The company’s headquarters are located in Qingdao, Shandong territory present in China. (About Haier, 2014) Haier started its operations by producing and supplying refrigerators, but

  • Marketing Strategy Of Haier Group

    859 Words  | 4 Pages

    Founded in 1984, Haier Group is a multinational consumer electronics and the world’s leading white goods home appliance manufacturers. It is headquartered in Quingdao, China and it designs, promotes, manufactures, and sells products such as washing machines, refrigerators, and air conditioners… Hair Group is considered as a great example of a company that was almost unknown to an active company that earned its way to the international arena. At first, the company was in a poor condition: unskilled

  • BUS 478 case study Haier

    4715 Words  | 19 Pages

    The most dominant problem addressed in the case that Haier is facing is that it lacks of brand popularity in the global market, comparing to its direct competitors such as Whirlpool, GE appliances, and Electrolux. Even though Haier made its effort to amplify its brand image and popularity globally by making a bid to acquire Maytag Corporation yet did not succeed, it is still difficult for Haier to enter the high-end segment of the US white goods market. According to statistics from Euromonitor, Haier’s

  • Haier Group U.S. Expansion Case Report

    3689 Words  | 15 Pages

    The Haier Group: U.S. Expansion A case report prepared for MG 495 Business Policy Fall 1st semester 2011 9/3/2011 THE AMAZON.COM CORPORATE STRATEGY I. INTRODUCTION A. Executive Summary 1. Summary statement of the problem: The Haier Group was a strong electrical appliance maker based in China. Their stated goal from CEO Zhang Ruimin was to become a truly international company, and not just a low cost supplier to Western companies. The problem was how Haier was going to differentiate

  • Swot Analysis Of Panasonic

    1417 Words  | 6 Pages

    TOP PANASONIC COMPETITORS Panasonic is a multinational electronics company based in Osaka, Japan. Initially the company’s name was Matsushita Electrical Industrial Company Limited until it was changed to Panasonic in October of 2008. Panasonic is among the biggest electronics manufacturers in Japan while as at 2012 it was ranked fourth as the largest TV manufacturer in the world judging by its market share then. Konosuke Matsushita founded Panasonic in 1918 and since then it has grown to become a