Harley Davidson's Strategic Management Essay

Strategic Management ASSIGNMENT 1 Academic Report – Harley-Davidson WORD COUNT: 5492 Main Body: 3300 Appendix: 2192 TABLE OF CONTENTS 1.0 Introduction…………………………………………………..…..3 2.0 Business Level Strategy ...………………………………….....3 2.1 Cost Leadership…….…………………………………..5 2.2 Differentiation Strategy…………………………….......6 2.3 Focus Strategy………………………………………….7 3.0 SWOT Analysis………………………………………………….7 4.0 PESTLE Analysis…………………………………………….....9 5.0 Corporate

Part 1. Summarize current strategy. Harley-Davidson has primarily a focused differentiation strategy. It is important to the company that they focus on leisure riders and that their products are viewed as being unique from their competitors. Their scope is very narrow because they are only selling to riders that want the heavier more traditional type of motorcycle and they are unique because their competitors focus on other types of motorcycles. Harley-Davidson considers themselves as selling a

Strategic Analysis [pic] Table of Contents I. INTRODUCTION A. Brief History 1. Harley-Davidson 2. The Motorcycle Industry B. Harley-Davidson 1. Mission Statement 2. Vision Statement D. Problem Statement 1. What is the Future of Harley-Davidson? II. EXTERNAL ASSESSMENT A. Nature of the Industry 1. Economic 2. Social 3. Technological 4. Future of the Industry B. Competitive Analysis 1. Industry Attractiveness and Barriers 2. Key Success

caused by the internal and external of the company. Harley-Davidson is a famous motorcycle manufacturer. But within high competition, Harley finds that it is lack of technology advantage, inapposite strategy for development, and gets more competition by analysing its capabilities and resources and its competitive environment. To solve these problems, Harley has to take three steps which is mention in recommendation. 2.0 Company Profile Harley-Davidson is a major US maker of motorcycles and the

Licensing-Harley-Davidson Advantages For licensees, one of the advantages of licensing is that licensees gain the access to the experience and know-how of the licensing company that developed the product or services (Product Licensing, n.d.). The licensing department in Harley Davidson (HD) has the responsibility in pursuing and reviewing business opportunities with companies that possess the expertise and resources to provide product that enhances the HD motorcycle experience (Harley-Davidson).

HARLEY-DAVIDSON, INC. (1998): THE 95TH ANNIVERSARY Introduction & Situation Analysis Harley-Davidson has been a widely admired fixture in the motorcycle industry since the “golden years” of American motorcycle manufacturing (1900-1931), when at times there were as many as 200 different brands of American-made motorcycles. By 1930, the market had consolidation and the “big three” – Harley-Davidson, Indian Motorcycle, and Excelsior Supply – together accounted for 90% of the market (Ballon,

     Summary of the case study “Harley-Davidson – rockers’ idol” So, this case study is about Harley-Davidson, a brand of motorcycles and more precisely about its development since his foundation in 1903 by 21-year-old William S. Harley and 20-year-old Arthur Davidson. So, in 2003, it was the celebration of the 100th birthday of the Harley-Davidson. And, in order to commemorate it, fans of this famous brand rode until Milwaukee to see the parade of 10 000 Harley-Davidson motorcycles. Through this

Justin Hazlett BUSN 6610 Harley Davidson Case February 12, 2012 Since Harley Davison Motor Company started in 1903, they have been successfully “taking the work out of bicycling” better than any other motorcycle manufacturing company. They have experienced great success recently with growing numbers in their percentage of motorcycles shipped, up 14 percent from 1997, and their target market size, up 13.8 percent from 1997. Their brand has also grown so strong over the years that customers

Harley-Davidson’s marketing strategies Harley-Davidson, Inc. has a long-standing culture of relationship nurturing with its customers – of association with its customers on personal levels. Owing to this, customers look at Harley-Davidson as not only a company, but as also a family to whom they owe their loyalty. Harley-Davidson is an example of a company which has a loyal (brand) following and its customers aid in future sales via marketing based on the consumer. The company has been doing business

Harley Davidson Motor Company was founded by William Harley and Arthur, Walter and William Davidson. It is the producer and manufacturer of iconic and unique motorbikes, which are desired by millions of people around the globe. It is the most recognized company in motorcycle industry, creator of culture, lifestyle and tradition. It is one of few businesses which have gained the admiration and respect of consumers and competitors. History of Harley Davidson Motor Company started in 1901, when William