Harley Davidson's Strategic Management Essay

Strategist Report The Harley Davidson brand has been one of the premier symbol and pioneering developers since the beginning of the motor cycle’s genesis. Also H-D’s brand is part of the iconic tapestry and foundation of the motorcycle industry. Part of the H-D’s mystique is all about attitude a feeling that because you own a Harley Davidson motorcycle you are special, you belong and your part of the family. In a society that worships at the altar of internal combustion, riding a Harley just may be the

1. Identify the current strategic aims and objectives 2. Undertake an evaluation of the component parts of a strategic plan 3. Analyze the factors affecting the strategic plan The history of Harley-Davidson began in 1903, in a 10 ' x 15 ' shed located in the Davidson family 's Milwaukee backyard. The Davidson brothers - William D., Walter, and Arthur – and William S. Harley crafted their first motorcycle using the best tools they had available – mostly their hands and their ingenuity.

Harley Davidson Inc Introduction Since its introduction in the market (1903), Harley Davidson Inc. has experienced mixed fortunes in their production process. The company started as a monopoly until at a time when the Asian companies such as Honda emerged strongly in the market (1973). This strong competition presented by the Asian companies has forced the company to modify its production process in order to achieve its mission and vision statements. Even though the company has experienced stiff

Contents 1. Historically, how did Harley-Davidson manage to dominate the U.S. motorcycle industry? Starting in the 1970s Harley-Davidson got into trouble; what changed? 2. What were the major ingredients of Harley-Davidson’s transformation process and what is your evaluation of that process? 3. As at the time of the case study, evaluate the sources of Harley-Davidson’s competitive advantage and their sustainability? If you were leading Honda, where do you assess Harley-Davidson as being vulnerable

Introduction Harley Davidson is America’s most successful manufacturing company. It has established itself as market leader for the heavyweight motorcycles and is the world’s most profitable motorcycle company. Harley Davidson has been around for over 100 year and although it sitting on a healthy position in term of profitable, heavy competition and negative trends raises the question on the length that Harley Davidson will continue to be a profitable company. This Strategic analysis will summarise

Chapter 2 - Strategic Overview of Ducati Following its 1996 liquidity crisis, Ducati adopted new strategic plan under new management of Minoli aiming at strengthening the company brand, enhancing its portfolio and increasing its sales and profitability. 2.1. Deliberate and Emergent Strategy The deliberate strategy is determined and the result matches the intended course of action. It does not consider the external or other facts. Deliberate strategies guide the companies with a sense of focused

STRATEGIC MANAGEMENT: INTERNAL ANALYSIS AND SWOT CASE ASSIGNMENT To complete Module 3 Case Assignment, please read the information in the background material, look for more information (from previous modules and library resources), and then write a 4- to 5-page report answering the following questions: What are H-D's top two or three strengths for moving forward in the competitive motorcycle manufacturing and sales environment? Describe what you consider to be two or three of the weaknesses

d. Product Portfolio Analysis Harley-Davidson offers various products and services to its customers, which can be categorized as following: • Motorcycles: Touring, Dyna, Softail, Sportster, and VRSC. It represented around 80% from total global revenue in during 2008. About 70% of its sales generated from US market. • Parts and Accessories: replacement parts, and mechanical and cosmetic accessories. It represented 15.4% from total global revenue in 2008. • General Merchandise: motorcycle riding clothes

Industry and Competitive Frame Industry Structure: Fragmented Product Differentiation: Differentiated Technological Change: Slow Product/Service Technology: High Location: Global Model of Transition: Industry Life Cycle Phases of Transition: Late Growth / Early Maturity Product Life Cycle: Late Growth / Early Maturity I. Uncertainties that may affect industry structure & II. The plausible assumptions about each important causal factor The uncertainties that exist

Overview Harley-Davidson Motor Company (HDMC) is one of the world leaders in the production, marketing and servicing of motorcycles in the US and throughout the world. The company manufactures a range of motorcycles and has established a network of dealerships in the US and overseas, and has a series of merchandising and selling strategies, including a growing financing business. The company is headquartered in Milwaukee, Wisconsin. In terms of distribution of revenue, Harley-Davidson’s worldwide