Hyundai Kia Automotive Group

Hyundai Motor Company-Beijing Automotive Joint Venture Case Study [pic] Topics in Emerging Markets Prof. Mei April 9, 2003 Michael Cheng- mpc238@stern.nyu.edu Richard Lee- rl392@stern.nyu.edu Kevin Park- kgp203@stern.nyu.edu Table of Contents: Executive Summary: 3 Case Study: Introduction:

Hyundai Motor Company-Beijing Automotive Joint Venture Case Study [pic] Topics in Emerging Markets Prof. Mei April 9, 2003 Michael Cheng- mpc238@stern.nyu.edu Richard Lee- rl392@stern.nyu.edu Kevin Park- kgp203@stern.nyu.edu Table of Contents: Executive Summary: 3 Case Study: Introduction:

About HMC The Hyundai Motor Company (HMC) is the largest South Korean automobile manufacturer, which is the fifth largest automaker in the world. In 2006 and occupied the 10th place in the world ranking of OICA. In 2007 Hyundai again have excellent grades in initial quality survey by JD Power, one of the indicators of the industry most respected and that measures the performance of cars and customer satisfaction during the first 3 months of use. In Korean, the word Hyundai means "modernity”

· Demand-side benefits of scale (network effect): For a crucial products like vehicles, the buyer will trust more to larger automotive company which have already been in the industry. The long-lasting and well known automotive companies such as General Motors, Chrysler, and Toyota create network effect among the potential buyers, which is they will more likely to purchase the trusted brands instead of new entrants. The purchase intention graph above shows that most consumers in the US still

pioneer in the automotive industry; based in Dearborn, Michigan it assembles and distributes automobiles throughout six continents. The company’s automotive brands include Ford and Lincoln. With over 187,000 employees and 62 plants worldwide, the company additionally provides financial services through Ford Motor Credit Company. By 31 December 2014, Ford sold approximately 6.3 million vehicles worldwide, distributing from 11,980 dealerships. With no one, dominant producer in the automotive industry,

report, we have tried to provide updated information and SWOT analysis of Automobile Industry. We hope we have covered all that was required for the report. If there be any clarification demanded, we would appreciate a call from you to our group members. Sincerely, Bilal Razzak Maaz Khalid Muhammad Zain ACKNOWLEDGEMENT In the name of “Allah”, the most beneficent and merciful who gave us strength and knowledge to complete this report. This report is a

Consumer sentiment for high-profile vehicles continues. A quick scan of the automotive landscape, especially in the United States, reveals that consumers are snapping up SUVs and pickup trucks to the detriment of coupes, sedans, and wagons. Some brands, such as Buick, are selling as many as three SUVs to one car, underscoring the wholesale shift away from traditional transportation choices. Some analysts see a permanent shift away from cars to high-profile vehicles and are essentially calling the

AUTOMOTIVE INDUSTRY ANALYSIS Submitted by Team A Donald Bradley Morgan Bruns Adam Fleming Jay Ling Lauren Margolin Felipe Roman Presented to: Prof. Alan Flury December 5, 2005 ME 6753: Principles of Management for Engineers Team A ii Executive Summary Chosen industry: This analysis focuses on the automotive industry, specifically, large-scale manufacturers of automobiles. The automotive industry is inherently interesting: it is massive, it is competitive, and it is expected to undergo

[pic] I. Introduction: ✓ Overview Of The Project: This project is based on the latest technology in automobile (car) industry- HYBRID TECHNOLOGY. In this project we are going to discuss about the hybrid technology in cars, the impact of hybrid technology on Indian automobile (car) industry, the companies which have adopted and benefited through this technology and the findings & the conclusion. ✓ Hybrid Technology: A hybrid vehicle is a vehicle

KIA in South Korea, A Porter’s Diamond Perspective Timothy J. Rausch Mount Vernon Nazarene University MSM002MV MAN6093 Global Business October 11, 2008 Introduction KIA, which means “arise from Asia” in Korean, started out making bicycles prior to World War II (Kia Motors Corporation, 2008). The company developed the manufacturing of steel bicycle tubing into a multi-national corporation producing cars and trucks. Prior to merging with Hyundai in 1998, Kia was the second largest producer