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    Air Asia Strategic Analysis

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    Optimise routes and development of new secondary hubs • Further enhance route network, venture destinations previously uncovered • Yield enhancement due to benefits of maturity • Ancillary expansion Stage 3 (we are here) Pursue regional expansion & expanding business on existing platform (ancillary) • Expand network to new countries • Develop strategic partnership for mutual benefits • Use strong brand to drive new business Stage 2 IPO Capital Raising

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    Supply Chain

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    CHINHOYI UNIVERSITY OF TECHNOLOGY NAME : TAFADZWA MUDHLIWEVHU REG NUMBER : C13121173D PROGRAMME : BSSCM MODULE : PRINCIPLES OF TRANSPORT MANAGEMENT LEVEL : 2.1 ASSIGNMENT Discuss the policy instruments that the government of Zimbabwe applies to intervene in the freight-transport industry and point out in your view how these measures affect business logistics management and performance

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    Benchmarking Essay

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    Benchmarking: A Quantitative and Qualitative Look at Southwest Airlines and British Airways In today 's competitive marketplace, all firms are seeking ways to improve their overall performance. One such method of improvement, recently adopted by many firms, is benchmarking. Benchmarking is a technique used to evaluate internal business processes. "In this analysis, managers determine the firm 's critical processes and outputs, baseline those processes, then compare the performance of each

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    TOURISM GUIDE OF NEW ZEALAND TABLE OF CONTENTS Executive Summary ............................................................................................................................4 1. Introduction to New Zealand ......................................................................................................5 1.1 Geography.......................................................................................................................5 1.2 Demography..............

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    What Is Franchising?

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    1 Introduction The purpose of this paper is to shed some light on the concept of franchising from the viewpoint of the franchisor, discuss its different uses taking into account the advantages and disadvantages attached to them, and link these considerations to a firm’s internationalization decision-making process. 1 What is franchising ? Franchising as it is generally known today is a form of marketing or distribution in which a parent company customarily grants an individual

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    What Is Franchising?

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    1 Decision to internationalize The goals of business are to increase or stabilize profits. Success is influenced by foreign sales and foreign resources. International business includes all business transactions that involve two or more countries. In order to pursue any of its international objectives, a company must establish international operational forms, some of which may be significantly different from those used domestically. The choice of forms is influenced not only by the objective being

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    BX772102 Contemporary issues in Hotel Industry Name: Ranveer Singh Student ID: 1000019243 Critique Article 1: Hotel Brand Strategy 1 .Assumption: Value of branding is considered as an essential marketing strategy component • Reasoning & evidence : The hotel industry has firmly braced and accepted the value of branding. This segment strategy is based on the idea that brand name is part of process of giving tangibility to what is essentially in tang legible. In this regard the brands values is based

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    aircraft operating within the state by 1934. In the late 70s, the airline began expansion to the lower Western states and by 1987 had acquired Horizon Air and Jet America bolstering its North South route structure and complementing the seasonal nature of travel to Alaska Today Alaska Air Group, Inc. (Alaska Air) is the holding company for Alaska Airlines, Inc. and Horizon Air Industries Inc. The company offers passenger air service to more than 23 million passengers to more than 90 destinations. It also

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    Table of Content 1 Introduction ............................................................................................... 1 2 What are the characteristics of the airline industry? ................................. 2 3 Which were the most important trends and developments in the airline industries’ past shaping the current future? .............................................. 4 4 Which trends and developments can be identified in the current airline industry that will

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    Airline Industry Analysis

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    The costs involved with increased security precautions and route changes will force the airlines to examine their agreements and consider expansions of the same. For customers, airline alliances offer broader frequent flier programs, streamlined travel, and simplified systems for purchasing tickets, but those benefits may do little to allay passenger concerns regarding safety. Advances in communication technology have also played a role in the airline industry 's recent troubles. Advances such

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