Land Rover

INTERIM REPORT TATA MOTORS-JAGUAR LAND ROVER ACQUSITION Table of Contents Executive Summary 3 Introduction 4 SWOT Analysis of Ford Motor Co 5 Business Strategy of Ford 6 SWOT Analysis of Tata Motors 7 Why Acquisition 9 Future study 9 References 10 Executive Summary: This project aims at analysing the acquisition of Jaguar Land Rover by Tata Motors. Jaguar and Land Rover brands were held by Ford Motor Company

Land Rover North America, Inc. Case Analysis I. Executive Summary Charles Hughes, president and CEO of Land Rover North America (LRNA), and his executive committee want to expand LRNA's reach within North America. Based on the growing strength of the U.S. SUV market, research which suggests consumers are seeking vehicles that can help them have "experiences" while being practical, safe, reliable and luxurious, the success of the Discovery in the U.K. and near doubling of the Land Rover brand

2014). The other international strategy option is the joint ventures that Tata Motors created with numerous other car companies such as Daimler-Benz, Tata Holset, MG-Rover, Fiat and many others. The most profitable of those turned out to be the Jaguar-Land Rover and Fiat. After the official merger and acquisition of Jaguar-Land Rover in 2013 (JaguarLandRover 2016), Tata Motors was able to target a significantly different market in the premium market segment. The capital on growth opportunities with

selling SUVs and offering performance variants. Land Rover, itself an SUV brand, has long had the off-road credentials that others can only aspire to. They also have performance models, including the Range Rover

With the overall sale of their products on the rise in the emerging markets, Jaguar Land Rover (JLR) opens its first ever full manufacturing plant in the region, the first outside England. With great aspiration to develop their own car infrastructure market and compete with the like of (JLR) other Multi Nationals Corporations (MNC), the Chinese government made joint venture the only viable means to enter their growing emerging market, so that their local car manufacturers learn the (MNC) way of doing

some, which shows again how important technological change is to UK manufacturing. Yet in the automotive sector, technology is viewed to be vital, as it allows from quality and precision to be improved greatly. This is shown in the case of Jaguar Land Rover, where they produce premium cars that provide excellent quality, whilst being assembled quickly. This has been successful due to the implementation of robotics and automation, whilst also reducing the costs of production too. The costs are reduced

Motors have begun a partnership with Bharat Forge and General Dynamics Land Systems in March 2016. These companies bring in their own expertise that will help both companies. Tata Motors strengths are in design and development while Bharat Forge’s will bring strong manufacturing. They have put together $11 billion for a project to create combat vehicles. In 2008 Tata Motor’s purchased globally recognized British brands Land Rover and Jaguar for $2.3 billion from Ford. The companies did not look promising

market and was positioned as an American legend. This 4WD car proved its credentials in Operation Desert Storm. 5. There are many factors an organization must consider when trying to move a brand forward. One key factor is positioning. With the Range Rover potential consumers exhibited strong negative reactions. Consumers did not want to spend over 50,000 dollars on a jeep. Research exposed consumers to three positioning options for the brand. They came up with a luxury car alternative, the car the Queen

Global crisis occurs due to financial crisis and economic crisis. These are nothing but risk that could threaten humankind as a whole or even cause the end of planet Earth. A financial crisis is a situation where money demand quickly rises relative to money supply. A stock market crash is an example for this. Whereas economic crisis refers to the economic down of countries all over the world. They are going down in -ve zone. Global economy has become a hot topic for international forums

Biography Paul Procee Paul Procee, the man, the myth, the legend. Before becoming a successful person that works on poverty for the World Bank, he was an ambitious and hard working boy of Dutch descent. Paul Procee was born in a small town North of Amsterdam, about 50 kilometers North on February, 26 1970. He is brave, thoughtful and and really cool. Paul Procee had a very diverse childhood, he moved to Brazil at the age of 5. Paul Procee’s family thought that Brazil at the time had a lot of Indians