Low-cost carrier

Customer Satisfaction And Loyalty Zeithaml and Bitner (2000) defined customer satisfaction as the "customers' evaluation of a product or service in terms of whether that product or service has met their needs and expectations". Therefore, satisfaction is a consumer's post-purchase evaluation and affective response to the overall product or service experience. In other words, what consumer perceives after a product or service consumption determines his/her satisfaction. Many researches have concluded

A “Hedge” of the Pack: A Review of Southwest Airlines Innovative Fuel Strategy While many airlines suffer from rising fuel costs, Southwest Airlines continues to emerge victorious in the aeronautical landscape. Other carriers now forced to increase prices to compensate for fuel costs, are now subject to the new mindsets of consumers who are opting for longer bus and car rides, or simply not traveling at all. The woes of the airlines industry have many posing the question if airline travel

Introduction Singapore Airlines is one of the world 's leading carriers with an advanced fleet and it is internationally respected as the innovative market leader combining a quality product with excellent service .Being a international company in the competitive International business environment ,it has to face a number of competitions ,challenges ,changing environmental trends and options .To deal with these issues ,SIA pursue a number of management strategies while maintaining it’s key

have negatively affected the industry. Today’s airline industry is much different than it was prior to September 11. There is a much smaller work force, more low-cost carriers, more security and more fees associated with flying. Directly after the terrorist attacks, the government closed airports, canceling thousands of flights at a direct cost to airlines. Passenger travel fell drastically due to our air space being closed temporarily, but the main reason was the loss of consumer confidence. Airlines

replaced by any other industry. We need Porter’s Five Forces analysis to understand this industry as the airline industry is plagued by problems such as varying number of customers, increasing fuel prices, and huge costs clubbed with the ever increasing competition from low cost carriers which provide services for peanuts. Airline industry has a vast expanse of coverage as far as its global reach goes. Porter’s Five Force analysis would also help us delve into reasons for the

Malaysia Airlines is a world-renowned flag carrier that commenced operation in 1972. The airline serves as a symbol of national pride after the formation of Malaysia in 1963, and continues to operate to this day. Following the tumultuous events in recent times, the government carrier has tragically suffered two fatal blows to their brand reputation. Arbitrary missing flights as well as missile shootings forced the company to rethink its strategies. Strengths - Appealing to a large global market

A. Total Revenue growth Figure 2 Lufthansa’s Total Revenue Comparing with Its Major Competitors Source: Amadeus In 2010, Lufthansa saw a 20 percent growth in revenue. This indicates that it had recovered from the financial crisis. However, the next two years the growth rate slowed down, mainly due to the soaring price of fuel. Sales growth in 2013 declined slightly by 0.4 percent despite Lufthansa’s all business segments made a profit. The reason is that the company launched a restructuring

The sector employs more than 3 million people. Prior to the 1990’s, the air transport industry in Europe had been traditionally highly regulated and dominated by national carriers and state owned airports. Since then a single market for aviation has been created. The single market has seen the removal of all commercial restrictions for airlines flying within Europe. These include restrictions on routes, number of flights and

cash flow and $3 billion free cash flow • Balance Sheet - $5 billion adjusted net debt by 2016 and pension at 80% funded status by 2020 (Delta Airlines) Capabilities Strengths Delta’s unique ability to innovate leads to great profits. High labor costs and record-breaking jet fuel prices were factors in Delta’s bankruptcy filing, which, at the time, had $20.5 billion in debt, $10 billion of that accumulated since January

competition being offered by the new ultra-low cost carriers, it has become imperative for Southwest Airlines to find a solution that will be sustainable and insulate them verses these and any other future threats. Southwest has initiated a merger proposal with JetBlue that will result in the newly formed SouthwestBlue being much larger and able to compete for control of the North American Continent as the number one provider for customers concerned with both low-cost and excellent customer service. Because