New Belgium Brewing Company

The New Belgium Brewing Company and Anheuser-Busch InBev Company both are in the business of selling beer to their customers who enjoy it. The size of companies operations, employment, and influence differ in many ways. Both company set similar goals to better the environment, better customer satisfaction, and better the lives of people in communities that they can spread their message as well as their products. The priorities and practices that each company follows, allows both companies to be

focusing on compensation as a whole I wanted to look at a company. When you look for a company to work for you, look for key ethical processes that will attract you to the company. Besides receiving a steady paycheck the company should hold pride in being able to provide a set of benefits that surpass the minimum standards set by the government. New Belgium Brewing Company encompasses all of the sought after practices and values that that makes a company great to work for. Every employee is giving a benefits

New Belgium brewing company is a craft brewery that focuses on more than the just the bottom line. The company actually uses a triple bottom line approach. The company is operated by basic guidelines set forth by its creators. These guidelines are what makes the company so successful today. NBB’s relational advantages are so the source of the company’s most important competitive advantage and the cornerstone of the company’s customer intimacy strategy. NBB follows a branding strategy that focuses

popularity of the New Belgium Brewing Company grows, it is important for the company to remain focused on their original intent for the company. According to the text, a strategic focus is the overall goals or aspirations set out for the company that is used as a guide for the company as different marketing strategies are merged together (Ferrell and Hartline, 2014.) The strategic focus usually goes along with their competitive advantage Ferrell and Hartline, 2014.) This company has set high standards

Belgium is known for a culture of high-quality beer and this concept was formulated by an electrical engineer from Fort Collins, Colorado. The electrical engineer, Jeff Lebesch, was traveling through Belgium on his fat-tired mountain bike when he envisioned the same high-quality beer in Colorado. Lebesch acquired the special strain of yeast used in Belgium and took it back to his basement in Colorado and the experimentation process was initiated. His friends were the samplers and when they approved

The first company I selected, is New Belgium Brewing whose “mission”, or as they refer to it, “purpose” statement, “To manifest our love and talent by crafting our customers' favorite brands and proving business can be a force for good.” [1] This purpose is demonstrated in many of the good will acts and environmentally positive impacts the NBB Company creates. A few examples of this are as follows; Bike-in cinemas where folks can ride their bikes and watch a move with minimal environmental impact

The New Belgium Brewing Company (NBB) started out as a small beer brewing concept in 1991, brewing beers out of their basement. Once they determined they had a product that could be marketable, they opened their first brewery in Ft. Collins Colorado and have been growing ever since, becoming the third-largest craft brewer in the country (New Belgium Brewing Company, 2014). But just as any business there is always competition and consumer opinion which allows a business to continue to develop and

product (Lambardo, 2017). For a company to obtain a substantial competitive advantage, a company has to gain a customer base that trusts their products over their competition’s product. For example, in the beer industry, Anheuser- Busch has created beer products that obtain a strong competitive advantage over their competitors. Budweiser was able to create this competitive advantage because they obtained a strong market structure. Also, there is a huge relation between company brand and competitive advantage

and the New Belgium Brewing Company has been at the forefront of this evolution within the beer industry. Throughout the history of business, there has been “Blue Oceans” created within the larger established “Red Oceans”. “Blue oceans denote all the industries not in existence today—the unknown market space, untainted by competition” (Kim & Mauborgne, 2004). The craft beer market is considered a blue ocean because it was an untapped sector of the beer industry, which has created a new market space

Summary of Case New Belgium Brewing Company is a craft brewery located in Fort Collins, Colorado. It opened in 1991 after Jeff Lebesch, the brewery 's founder, took his home brewing passion commercially. In 2011, it produced 712,800 barrels of its various labels. As of 2012, it was the third-largest craft brewery and eighth-largest overall brewery in the United States. [1] NBB has several main kinds of products, one of them is Fat Tire. They also are the NBB’s flagship products. They are thousands