PepsiCo

Indian River Citrus Company (A) Indian River Citrus Company is a leading producer of fresh, frozen, and made-from-concentrate citrus drinks. The firm was founded in 1929 by Matthew Stewart, a navy veteran who settled in Miami after World War I and began selling real estate. Since real estate sales were booming, Stewart’s fortunes soared. His investment philosophy, which he proudly displayed behind his desk, was “Buy land. They aren’t making any more of it.” He practiced what he preached, but instead

4Ps of Diet Coke A marketing tool which is used to target a particular segment. It consists of 4Ps:- • PRODUCT • PRICE • PLACE • PROMOTION PRODUCT:- Diet Coke is a suger-free Coke Cola flavored beverage. Product Variety:- Diet Coke Caffeine free, Diet Coke with Lemon, Diet Coke With Lime, Diet Black cherry vanilla Coke, Diet Coke Plus, Diet Coke sweetened with splenda. Brand Name:- It is registered Under “Coke Cola Company” which is a well-known name in the world of beverages

Cola Wars Continue: Coke and Pepsi in 2010 A case discussion note January 17, 2012 1. Historically, why has the soft drink industry been so profitable? Historically, the soft carbonated soft drink (CSD) industry has been valued at $74 billion in the United States. In order to understand the reasons why the industry has been hugely profitable despite the ‘Cola Wars’, an examination of the CSD industry with Porter’s five forces analysis will be conducted. As market leaders, the analysis will be

Baking soda was founded 4 million years ago. What it basically started as was, “Trona deposits,” that are, “formed after the evaporation of great salt lakes in Wyoming, as well as in Kenya, Egypt, Venezuela and the desert of Central Asia” (Arm and Hammer). Ancient Egyptians used baking soda for cleaning their teeth, keeping their clothes cleans and keeping their meat and vegetables fresh. This happened around 2500 BC. Then in 1846, “John Dwight and his brother-in-law, Dr. Austin Church, developed

Strategy Identification A focused strategy aims to satisfy a specific group of buyers by maintaining a competitive advantage over the competition with a similar product. The success of this strategy is determined by two things. There needs to be “an existence of a buyer segment that is looking for a special product attributes or seller capabilities, and a firm’s ability to stand apart from rivals competing in the same target market niche”. The focused strategy has the tendency to be attractive when

D.) Competitive Analysis: Some of Snapple’s key competitors in the non-alcoholic beverage industry are: Napa Naturals, Lipton, Natural Quenchers, Nestea, SoHo, Fruitopia, Arizona, Sobe and Ocean Spray. All of these brands are also alternatives to carbonated beverages. These brands compete in the categories of water, diet drinks, fruit drinks, and teas. Snapple differentiates its brand from the others with its natural, personal, and real image. “100% Natural” is Snapple’s mantra, with the tagline

A. ABSTRACT Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi

For any product to be successfully marketed the company must first understand the environment in which they will be marketing their product. Companies must market their products in a way that draws in consumers to purchase them. The energy drink industry was able to do this by making people feel that they need this product in order to make it through their busy schedules. They not only marketed the product to college students, young parents, busy professionals, but also to athletes. This paper

Soft Drink Wars: Who Does it Better? When I was younger, my mother always told me not to drink soda because it would affect my health when I got older. As my childhood went by, I listened to the demands of my mother. That was, until one day when I seen my first Pepsi and Coca-Cola ad while ordering my food at Panda Express. “What would you like to drink?”, asked the petite Asian lady at the register. Staring in awe at the two ads in front of me, I began to compare them to see which one may be the

Case Analysis: New Coke Situation Analysis Founded in 1892, the Coca-Cola Company is known to have created the “world’s best-selling soft drink.” However, in the 1970s, Coca-Cola was rivaled by Pepsi-Cola, a competitor offering a substitute product. Coca-Cola had been winning the war for over 87 years when consumers began to prefer Pepsi-Cola’s product. Even loyal Coca-Cola consumers admitted to desiring Pepsi over traditional Coke. These confessions, combined with Pepsi’s own research findings