Pepsi Essay

“To Study the different Marketing Strategies of PEPSI.” Made by :Yatin chawla Enrollment No:A3906413378 INTRODUCTION Pepsi co.is an American multinational food and beverage corporation whose headquarter in New York ,U.S.A. This company deals in the manufacturing ,marketing and distribution of grain based snack foods ,beverages, and other products. It was formed in 1965 with he merger of Pepsi-cola and Frito-Lay.PepsiCo has expanded its product to a wider range of food

customers called Pepsi. Today, Pepsi is the worlds leading multinational corporation in the food and beverage industry. The developers used a rare combination of vanilla and kola nut extract, and this mixture became popular amongst consumers. In the beginning the name of the drink was “Brad’s Drink”. Bradham then renamed it to Pepsi-Cola when he started to advertise the drink. Pepsi was officially patented in 1903, and sold through soda fountains. As consumers responded to this movement of Pepsi-Cola, Bradham

PEPSICO. PepsiCo is a global food and beverage leader with net revenues of more than $65 billion. PepsiCo, Inc. is founded by Donald M. Kendall, President and Chief Executive Officer of Pepsi-Cola and Herman W. Lay, Chairman and Chief Executive Officer of Frito-Lay, through the merger of the two companies. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New

Pepsi introduced its lemon and lime, "Teem" to compete with 7up. It successfully after some years, Pepsi took over 7 UP, and this enhanced Pepsi's profits and market share. In Pakistan, Pepsi with 7 UP enjoys 70% of the market share where as the coke just has 20% market shares. In 1992 PEPSI introduced a new product named Mountain Dew. In Pakistan Mountain Dew’s overall sale is more than Coca-Cola’s

up. Coca- cola bought these local brands soft drink when re-entered the Indian market in 1990. (Pepsi Vs Coke. Anti Essay). Retrieved February 18, 2016, from the World Wide Web: http://www.antiessays.com/free-essays/Pepsi-Vs-Coke-71892.html Pepsi entered in the Indian market as Pepsi Food Ltd. and was known as Lehar Pepsi until 1991, when the use of foreign brands was allowed, there was Pepsi bought out its partner and ended the venture in 1994. Meanwhile, coke tried to re-enter the Indian market

PepsiCo – CocaCola Case Write-Up 11/09/15 Danny Blanks Ben Crook Will Dauterive Alberto Fernandez Zijian “Justus” Jia     Case Questions Coke vs Pepsi 1) What is EVA? What are the advantages and disadvantages of using EVA as a measure of company performance? EVA stands for economic value added. EVA is a value based financial performance measure based on Net Operating Profit after Taxes, the invested capital required to generate that income, and the WACC. The primary

to get an upper hand on each other, for example: Microsoft and Apple, Ford and General Motors, or PepsiCo (NYSE: PEP) and Coco Cola (NYSE: KO) (StreetAuthority, 2014). We are focusing on Pepsi, which is a carbonated soft drink produced and manufactured by PepsiCo. PepsiCo Inc. was established by the merging of Pepsi-Cola and Frito-Lay. Its World Headquarters is located at Purchase in New York. PepsiCo is an American multinational company which also manufactures snacks, food and beverages with sales/revenue

Assignment 2...question 3 The two brands that i have chosen aur coca-cola and pepsi. These both are the most famous brands of the world and when comparing the blind taste test, none can differentiate between both and love one or the other. But tha major difference between coca-cola and pepsi arises in their brand elements. Some of them are discussed below. Memorability: brand memorability refers tp the memory that we get as soon as we hear the brand name. It is a very important criteria of brand

Running head: COKE A Coke is a Coke ITT Tech PROBLEM Why do some of us have such strong soda preferences? There’s all this uproar of Coke vs. Pepsi, and really looking at the ingredients, the products aren’t all that different. Both are made of carbonated water, high fructose corn syrup, caramel color, sugar, phosphoric acid, caffeine, citric acid and natural flavors (Pendergrast, 2000, p.6). The natural flavors are where they differ. Coke includes a “secret ingredient” known as Merchandise

PEPSI Co PepsiCo, Inc. was established through the merger of Pepsi-Cola and Frito-Lay. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay, also in 1932. Herman Lay, former chairman and CEO of Frito-Lay, was chairman of the board of directors of the new company; Donald M. Kendall, former president and CEO of Pepsi-Cola