Porsche

|The Porsche | |Individual Assignment | | | |Use the document from: | |_ Principle of Marketing – Chap 5: Consumer market and Consumer Buyer Behavior | |_ website: http://www.mypursuitofhappiness.com

Porsche Panamera. Launched in 2016, the Porsche Panamera has not been around for a long to time. It is indeed elegantly luxurious and the same time exhibiting the soul of a sports car. Indeed the Porsche Panamera is well suited for those people who desire a Porsche sports car but still looking to retain full door practicality. This masterclass of evolution is a worthy successor to the Porsche 911 with its enchanting design, exquisite materials,

analyzing how a company like Volkswagen, which was named no. 8 on Forbes fortune 500 list in 2014, could be involved in one of the biggest scandals in this decade. Volkswagen group sells passenger cars under Bentley, Bugatti, Lamborghini, Audi, Porsche, Seat, Škoda and of course Volkswagen itself and is one of the biggest car manufacturers in the World. Unfortunately in 2015 it emerged that Volkswagen was involved in unlawful practice regarding their diesel cars not meeting emission standards and

automotive company has the resources available to compete with Volkswagen in terms of global presence. Strong brand portfolio. volkwagen possesses the ownership and selling rights of 13 different automotive brands: Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Škoda, Volkswagen, MAN, Scania and other commercial vehicles. With the possession of such diversed brands of vehicle models the company has the ability to satisfy most of the consumer needs and thus they are able to access each and every part

INSTITUTIONAL STRUCTURE Stakeholders: Business:Investors and analysts, business partners, competitors Policymakers:Agencies and authorities, unions, associations, NGO/nonprofit organizations Media:Media organizations Academia:Scientists and experts Society:Religious institutions , residents and communities, cultural-educational and daycare facilities Stakeholders of Volkswagen which can be defined as groups that has official interest in Volkswagen group’s corporate decisions and implications

sales revenue was €197 billion and profit after tax was €9.1 billion (The Group, 2013). Volkswagen Group in total consist of 12 auto brands from Europe, and these brands are Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen

designs, manufactures and distributes passenger and commercial vehicles, and offers related services. In 2016, it was the largest automaker in the world with sales over 10 million units. Volkswagen Group owns Bentley, Bugatti, Lamborghini, Audi, Porsche, SEAT, and Skoda brands. The emission scandal is mainly about cheating on exhaust emission tests which is revealed first in US. It was first announced on 18 September 2015 by the US EPA.1 The issue was Volkswagen had implemented a software

The definition of globalization is how us people increase interaction with others on a global scale and integrate knowledge and ideas such as culture or economics to other parts of the world. The human race is constantly on the move. It helps get everyone together and in the process exchange information from one place to another. For the past century, the invention of automobiles has been credited for providing one of the greatest options of personal mobility as well as one of the main inventions

established in 1937 and are centrally located in Wolfsburg Lower Saxony, Germany (Volkswagen Group, History 2014). Although VW is an entity and brand within itself, the company consists of many subgroups of brands of luxury vehicles such as Audi, Porsche, Bentley Motors, Lamborghini, Bugatti, Skoda Auto, SEAT, and Ducati (motorbike). The subdivision also

and differentiation strategy. The Volkswagen Group achieves low cost leadership by sharing automotive parts amongst its products and as well as sharing vehicle platforms amongst the other 12 brands under the Volkswagen Group, such as Audi, Bentley, Porsche and Volkswagen Passenger Cars. The Group improves product differentiation by focusing on the product quality improvement, innovation and sustainability. This differentiation strategy helps ensure that the customers are satisfied with the products