Price discrimination

those two are important aspects. Attendance allows for profitable sales of concessions and advertisements, but there are significant caps on the volume of concession sales per person, and selling price seem to have reached a maximum. Both continue to increase in cost to the consumers and may have reached a price point that is starting to drive consumers away from going to see a movie. With the advancements in home entertainment systems, consumers are investing thousands of dollars into their own home

Revenue management (RM) is the art and science of selling the right product to the right customer at the right time for the right price, through a combination of inventory controls and pricing (Cross 1997). The practice has first immerged from the airline industry and rapidly grew to its status today as major business practice widely used in different industries, such as Walt Disney, Hotel Chain, Car Rental and supporting consulting companies. RM relies on optimization models that take the demand

1.0 EXECUTIVE SUMMARY Oman Air is the national airline for Oman and the aim of this marketing plan is to identify ways the company can improve its competitive advantage in the market. The marketing plan for Oman air analyses the airlines market and situational analysis. The competitors, market strength, switching costs, the threat of new entrants, product differentiation, substitute strength and the purchasing power of buyers and suppliers are analyzed using porters five forces. The airline's strength

The main consideration for profitable entry seemed to be the ability of airlines to fill their airplanes above the breakeven point. In an industry fraught with price competition, brand identity and reputation did not have significant value either. In the airline industry, exit costs are not very high either. Planes could be easily redeployed to other markets, or sold off, and gates and landing rights could be

has many applications and is utilized in numerous trades, this research focuses on forecasting within the airline industry. In this context, the emphasis is on forecasting to optimize profit, by anticipating demand and adjusting capacity needs and prices accordingly. There are many variables that need to be taken into consideration when forecasting in the airline business, such as deciding on the size of the fleet, choosing the

One of the most successful and well-known tools used to determine market segmentation is VALS, which is developed by Strategic Business Insights. VALS stands for “values and lifestyles,” which places U.S. consumers into one of the eight profiles based on their level of resources and one of the three primary consumption motives of either ideals, achievement, or self-expression (Ferrell & Hartline, 2014, p. 138-139). VALS is primarily used by companies to market new product development, brand development

Forging a new horizon of traveling, Allegiant Travel Company is an airline company that offers airline travel from smaller cities to vacation destinations, for competitively lower prices (3). What makes this company different from others is their plan itself - most of the cities they fly from rarely get attention from the larger airlines (4). In addition to their cheap fares, Allegiant Travel Company offers bundle deals with hotels, rental cars, and other amenities that might be useful when traveling

Airplane Case Situation Analysis (Chief Decision Maker (American Airlines) : The travel industry was revolutionized in 1960 when air travel became affordable. As more people could afford to fly, there was a heavy reliance on travel agents to act as intermediaries between consumers and airlines. The process for booking a flight was complicated, which is why a vast majority of people who flew would consult a travel agent. This process would involve the travel agent, contacting the airline

Porter‟s Five Forces Analysis of AirAsia In this case study we going to evaluate the attributes to assess the effectiveness of the strategies implemented by airasia in supporting its competitiveness in the airline industry using porter’s five forces analysis. In 1980 Michael E. Porter develops a model of the Porter‟s Five Forces this model is to identifies and analyzes 5 competitive forces that shape every indusrty and help determines an industry’s weakness and strengths. These are the Porter‟s

The rental car industries as well as other industries within the travel market are challenged with developing a pricing strategy that will maximize profits for the firm. In our analysis of three firms, Hertz, Avis and Budget, our team used qualitative and quantitative methods to develop an understanding of their pricing strategies. We wanted to determine which company has the best overall pricing strategy. Furthermore, these methods helped us develop recommendations involving segmentation and brand