Private label

Private label products or services are typically those manufactured or provided by one company for offer under another company'sbrand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting. They are often positioned as lower cost alternatives to regional, national or international brands, although recently some private label brands have been positioned as "premium" brands to compete with existing "name" brands. Richelieu Foods, for example

Hansson Private LabelHansson Private LabelHansson Private 1. How would you describe HPL and its position within the private label personal care industry? HPL is a mid-sized private label manufacturer of personal care goods. In 1992, the company acquired production assets from Simons Health and Beauty Products, and through increased efficiency had enjoyed growth within the sector. The company’s production is estimated to account for about 28% of the $4 billion sold in their product category, generating

Industry Overview Private labels are products marketed by retailers and other members of the distribution chain. Private labels are often referred to as store brands when they actually adopt the names of the store itself in some way and should not be confused with generics. These type of brands typically cost less to make and sell in comparison to national or manufacturer brands. “Thus, the appeal to consumers of buying private labels and store brands often is the cost savings involved; the appeal

There has been a considerable growth in Private Label brands in last few years worldwide. Private Label Brands (PLBs) are growing faster than National or Manufacturer’s brands. They are becoming more popular nowadays. Private Labels have gained an increased market share and are growing at a rapid rate. Private labels brands are completely owned products by the retailer they are manufactured, operated and sold by the retailers (generally known as self-label brands, store brands of dealers or retailer’s

Private Label Rights Content (PLR) is material that was created by a developer who has agreed to distribute licensing rights that provide people with the opportunity to revamp, re-package and resell the product as their own creation. Consider the possibilities if you knew exactly how to take existing content and transform it into a brand new info product that you could sell as your own without ever having to lift a finger in developing anything yourself. This is exactly how thousands of online

REV: MARCH 1, 2010 ERIK STAFFORD JOEL L. HEILPRIN JEFFREY DEVOLDER Hansson Private Label, Inc.: Evaluating an Investment in Expansion Introduction On a frigid Sunday night in late February 2008, Tucker Hansson pored over a proposal developed by his firm’s manufacturing team. It called for investing $50 million to expand production capacity at Hansson Private Label (Hansson or HPL). For Hansson, a private company, this would be a significant investment. The company had not initiated a

to identify the customer perception about the private label brands at the Big bazaar. The study was limited to the private label brands in the food, apparels and the electronics section. The research was mainly conducted to identify various factors which influenced the buying behaviour of the private label brands. The study also intended to identify the demand for certain products which the customers would prefer to buy if included in the private label category. The main objective of the study was

Developing private label brands is one of the most efficient ways to realise supermarkets ' transition and updating, it could reduce costs and improve supply chain system. However, the development of supermarket private label in China is only in start-up stage now which leaves plenty of scope to learn from mistakes and successes from other businesses. The British retail market is the second largest in Europe, and has the highest profit margins in the world. Its supermarket private label has developed

Private Label in Consumer Durables: Croma Retail Chain (Secondary Research) Croma in the consumer electronics chain of the Tata group. It was lauched in 2006 and was expected to compete against national brands and the private label of the store to account for 202-5 percent of the total revenue. In Croma, the private label products are imported from Hong Kong, Shanghai through partnership with Woolworths whose stake in the JV was bought by TATA group last year. By 2014, private label was not able

CUSTOMER PERCEPTION OF PRIVATE LABELS BRANDS VS NATIONAL BRANDS IN INDIAN RETAIL INDUSTRY 1. INTRODUCTION 1.1 INTRODUCTION TO INDIAN RETAIL INDUSTRY: The Indian retail industry is the fifth largest in the world. Comprising of organized and unorganized sectors, India retail industry is one of the fastest growing industries in India, especially over the last few years. Though initially, the retail industry in India was mostly unorganized, however with the change of tastes and preferences of