Customer Perception of Private Label Brands at Big Bazaar

ABC retailers is a retail chain with presence in New York. It sells a variety of products ranging from groceries to health and beauty in consumer market segments. During the past year, the client faced shrinking sales because of which, they offered promotions to strengthen their market presence and boost product sales. The challenge was to measure the promotional

The purpose of this study is to explore three companies by focusing on how the brands have been performing as well as what the customers and other stakeholders are saying about the different brands. This study will also summarize the strategic issues that the companies and those they are likely to experience in future.

A product or service promotion strategy entails the style and form communications are made to existing and potential customer and the intermediary channels of distribution (Parmar & Kumar, 2006). Promotion may comprise of but not limited to media communications such as advertisements through radio, billboards, Television, newspapers and magazine. Other promotional exercises may involve discounts, offers/gifts, or intermediaries' contests. The strategies used in promoting a product or service carry one core objective; to make known the product in the market appeal to the existing and potential consumers (Parmar & Kumar, 2006). In this paper, appropriate promotional strategy for Pepsi's Soft drink and Nestle's breakfast Cereals are discussed.

Third, for promoting any product in market, there should be some specific selling promotion, marketing or advertising strategies which can help company to make aware more targeted people so that may can increase the profits by applying sales strategies to the respective products. There are some specific strategies, which need to follow for high-valued department chain store products in market as follows:

The research hypothesis is that teenagers can identify themselves through the brands, which offer them a social recognition among the others; thus, it encourages them to purchase some brands. Furthermore, teenagers represent the buyers of tomorrow and can influence the purchase behaviour of their family, that is why the firms want to secure the loyalty of them.

The present level of brand awareness for Burger Hut in Singapore is low. The brand is not broadly perceived and consumers are not ready to relate to the brand and its items. By raising the brand attention to Burger Hut in the Singapore market, the organization will remain to advantage with a higher proportion of offers, brand personality and value will likewise increment. A strong brand identity can help to trademark Burger Hut's items with the customers in the business sector. Items with solid brand personalities frequently profit by being the "first thought" of clients when they think about a brand's leader item. With an in number brand personality Burger Hut can immovably build up their place in the business sector, which will in the end help the organization in seeing off rivalry from their built up rivals with different scopes of items. At long last, in theme with the goal of this IMC arrangement, the primary promoting target is to present and position another scope of Burger Hut items in the Singaporean business sector and eventually accomplish a business figure of 11,000 sales inside of the year 2016. This business figure will likewise serve as an imperative benchmark for assessment of this showcasing interchanges

The study was carried out in Spencer’s hyper market belandur (varthur hobli), sarjapur road, Bangalore. With the help of primary data given by the respondent during survey and secondary data,

Right from the beginning the company makes it very clears to it all its existing and potential customer the message of its product in a clear way. Related to the pricing of the product company positions the product above 10% of the upper segment of the competition in order to create the special method of the premium brand and also influencing people by not letting them buying another drink. Once the brand awareness is created then it resort advertisement within the TV and other related media channels. The company also tries to create by participating and sponsoring events within the market even before the product is not available on the market. Also the company places the market instance relatively strategically by trading a special audience and trying to influences them first rather than spreading out to the whole target of potential customers. Indeed the company tried different ways of market instance and different options of brand equity management within different

The process of making a company product to be recognized by the targeted customers happens to be one of the most important in an organization. As such, the whole process calls for the organization to invest robustly in the product promotions (Hong, Yang, and Rim, 2010). It is important to note that different consumers tend to feel highly satisfied while consuming those products that always attracts strong brand loyalty to them (Koehn, Besharov, and Miller, 2008). Thus, this paper will give an outline of a dissertation that will be looking at the strategies that the company employs in the United Kingdom and

ACL Clean has been a successful product in the Hampshire and the company expanded into the Essex region Market. However sales were low and public awareness was lacking. The company was using the majority of its funds on the products line extension and little on advertisement and product placement. This is the key factor in the poor sales in Essex because the public isn’t aware of ACL Clean and its benefits. In order to make ACL Clean a more successful and well known product, funds used for the product line extension need to be diverted to advertising in order implement a new positioning strategy in the Essex market. The best way to implement a new positioning strategy would be

The promotional objective of the business is to ensure that the client is confident about quality of service and he or she can give recommendation to other customers. To also ensure that clients are attracted to the quality of service offered. To create awareness of the brand far and wide. The strategies to achieve this is using social media as a marketing platform where existing customers and potential customers are able to interact with the staff and ask questions. The business will also use marketing agents that will create awareness to the people on the ground level. Another strategy is to offer discounted prices during the first weeks of business.

Café and restaurant consumption segment was the most lucrative and most demanding segment. Alignment between the products and lifestyle was the basis in this segment. A high quality product without a prestige brand could not survive in this segment. Therefore heavy investment on adverting and

“One of the purposes of a consumer promotion is to elicit a direct impact on the purchase behaviour of the firm’s customers” (Kotler, 1998; Blattberg and Neslin, 1990). “Successful promotions reflect brand image and objectives”

This chapter will firstly summarize the findings, and then will link the findings with the previous researches in order to discuss this research. Aims and objectives will be assessed in this chapter, in addition, the practical marketing implication will be shown, and finally, this chapter will talk about the limitations of this research, and will make recommendations for the future research.

The main concern of the study is to gain knowledge and an idea regarding the promotional strategies used by Coca-Cola UK. As we know promotion is the main marketing tool in a business organisation which can reach customers easily. The companies set specific