Red Bull Flugtag

It is an originally energy drink which is sold by Austrian company Red Bull GmBH, created in 1987. Today Red Bull is available in more than 169 countries and around 60 billion cans of Red Bull have been consumed so far. It is sold in a tall and slim blue-silver can. By the terms of market share, it is the highest-selling energy drink in the world, in the year 2015 about 5.9 billion cans sold throughtout the world. History: An Austrian entrepreneur Dietrich Mateschitz who was inspired by the Thai

Red Bull is the most famous invigorating drink in the world.The Austrian company has been selling it for already twenty years. Firstly, it conquered Europe, then America, well after reborn drink returned to its homeland-Taiwan and all the rest of Asia. Today Red Bull has annual sales of around 4 billion cans in 160 countries and employs more than 7,700 people. Because of it energy building ingredients and revitalizing qualities Red Bull focusses their brand around the theme “Red Bull gives you wings”

when he was in Thailand, he then altered some ingredients to adhere to a more pleasing taste. This lead to Red Bull being one of the most popular energy drinks in the world, making it not only a brand but also a lifestyle. Red Bulls logo is originally blue and sliver with two gaurs charging to each other with the sun as the background, with the slogans being “The world of Red Bull” and “Red Bull gives you wings”. These marketing slogans highlight the product being beyond just a drink, but being a major

The Drink Is Not The Point… …this is my concise evaluation of the Red Bull brand summed up in one line. However, what follows is a slightly more in-depth analysis of how, in just 17 years, this has come to be the case. Of how Red Bull has come to be asked for by name in every pub/bar/club worldwide. Of how a-list celebrities are photographed drinking Red Bull in those pubs/bars/clubs worldwide. Of how Red Bull has acquired most of the top athletes in most of the extreme sports as well as from numerous

A Bull 's Market - the marketing of Red Bull energy drink Red Bull, Austria 's biggest export since Arnold Schwarzenegger, has methodically created and dominated the energy drink category much in the way players of the board game Risk would defeat their opponents. Dietrich Mateschitz, the owner of Red Bull International, created the highly caffeinated beverage in 1987. Five years later, the drink spread into neighboring countries like Hungary and Slovenia, followed by Germany and Switzerland.

RED BULL: BUILDING BRAND EQUITY IN A NON-TRADITIONAL WAY BY: KAMARUL ARIFFIN NADHIRAH NOORAZLIN BINTI ANI INTRODUCTION 1985 Improves physical endurance Stimulates metabolism and helps eliminates waste substances Improves overall feeling of wellbeing Improves reaction speed and concentration Increase mental alertness Word-OfMouth Sampling Program Event Sponsorship Point-OfPurchase Athlete Endorser Advertisement Controlled All Aspects Of The

The Anti-Brand Brand The image of Red Bull is open to interpretation. It is synonymous to a “bull in china shop” – it is not subtle and you are likely to break something, however, you will look cool doing it and become part of a sub-culture bordering on anti-establishment. This is the key to the “BUZZ” – there are no rules. Who doesn’t have a rebel inside wanting to get out, who wants to fly, jump, ski or escape from the mundane? Red Bull developed a safe way of escape through association: energy

Red Bull Report – Sales Forecasting 2010 Tiago LK, Jovan A., Tamas F. BBCi_Principles of Sales 4/20/2010 RED BULL REPORT Red Bull operates within the energy drink sector of the soft drink market and has been the leading market share holder in this area for the past several years. It was founded by Dietrich Mateschitz, an Austrian who studied world trade and commerce in Vienna. In 1982, Mateschitz came back to Austria from a visit to Thailand with some samples of an energy drink called

the BMX, skiing, rally car, MLS Soccer, and many other sports industries (Red Bull). By sponsoring athletes such as Travis Pastrana and Shaun White, their “double bull” logo is never out of the spotlight, and constantly seen by the consumer. CONCLUSION Their slogans, “Red Bull Gives You Wings” and “No Red Bull, No Wings” have also proven to be a staple in their brand presentation for many years (Red Bull). While Red Bull is still dominating the industry, they may have some untapped resources

2.3. Imagery Red Bull is not differentiated by gender, race or income, but does position itself as young, sporty and dynamic. It is also perceived as the market leader. The brand is not associated with a type of distribution channel, but does insist on usage situations