ReplayTV

A consumer behavior is defined as the study of how individuals, organizations, and different groups select, buy, use, and dispose of services, goods, ideas, or experiences to satisfy their implied or stated needs and wants (Kotler Keller). TiVo was created in 1999 as a bundle of innovatory TV’s features and it is known as the creator of the Personal Video Recorder (PVR) and the Digital Video Recorder (DVR), which developed and marketed different software features such as advanced search and audio

The popularity of the network defines the how reliable they are. However, with the increase usage of PVR in every household, networks such as ABC, CBS and NBC filed a lawsuit against SonicBlue, maker of the ReplayTV personal video recorder. Their argument was that the latest version of the ReplayTV device would remove them of revenue and reduce their incentive to create programming. Reuters, Dish and EchoStar Settle Patent Dispute With TiVo, May 2, 2011, The New York Times 4. Discuss the long-run

BRAND BUILDING BLOCKS Building Strong Brands: Why Is It Hard? It is not easy to build brands in today 's environment. The brand builder who attempts to develop a strong brand is like a golfer playing on a course with heavy roughs, deep sand traps, sharp doglegs, and vast water barriers. It is difficult to score well in such conditions. Substantial pressures and barriers, both internal and external, can inhibit the brand builder. To be able to develop effective brand strategies, it is useful to