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Database Design Supplemental Project Book Instructor Version Oracle Academy Database Design i Copyright © 2009, Oracle. All rights reserved. Contents INTRODUCTION IV How to Use this Project Book iv Project Difficulty iv PROJECT 1: DJS ON DEMAND 1 1.1. Introduction 1 1.2. Case Study 1 1.3. Steps, Exercises, and Examples 3 1.4. Solutions 9 PROJECT 2: GLOBAL FAST FOODS 15 2.1. Introduction 15 2.2. Case

PART 2 Marketing Analysis 3 4 5 6 7 8 The marketing environment Understanding consumer behaviour Understanding organizational buying behaviour Understanding marketing ethics and corporate social responsibility Marketing research and information systems Market segmentation and positioning 72 108 145 180 216 259 CHAPTER “ Change is the only constant. 3 1 2 3 4 5 A. TOFFLER ” The marketing environment LEARNING OBJECTIVES After reading this chapter, you should be able to: describe