Sausage

“Italian Sausage” Business: The market segmentation for the Italian Sausage Business is primarily a demographic segmentation based on the gender (women), work status(working and less time to cook pleasing meals) and number of kids (kids love Italian sausages) in the household. This can be thought as segmentation based on observable characteristics of customers. The “Target Markets” for the “Italian Sausage” Business:

Saxonville Sausage Company Case study analysis 1. What is the current situation? The current date is March 2006 and Ann Banks, the new product marketing director of the Saxonville Sausage company has to present her plan, developed after a serious research process, for launching a national Italian sausage brand, in order for the company to achieve its profit objectives for the next fiscal year. Saxonville was a 70-year-old, family business, which produced a variety of pork sausage products

4100 Saxonville Sausage Company Case Analysis Problem Definition Saxonville Sausage Company, a 70-year-old privately held family business, produces a variety of pork sausage products, thus already having a loyal customer base. Their Italian sausage, presently branded as Vivio, became part of the Italian sausage market in 2002, yet has experienced flat sales. Therefore, the company needs to increase their awareness, customer base, and sales with their Italian Sausage products. They must

Cooked Sausages; Raw sausages are transferred over to the cooked and are chilled at 4°C until they are ready to be cooked. The sausages are separated out and loaded onto a conveyor belt which leads to an oil fryer of 180°C for 65 seconds. This cooks the sausage meat thoroughly because of the really high temperatures, killing any pathogenic bacteria that may be present. The conveyor belt leads the cooked sausages through a section in the wall into a separate room. Sausages are probed at random to

In one of the most ancient forms of literature - 9th Century B.C. 850 – The sausage being one of the oldest forms of processed foods is already mentioned in Homer’s Odyssey „As when a man besides a great fire has filled a sausage with fat and blood and turns it this way and that and is very eager to get it quickly roasted...” By - 1st Century A.D. - Gaius, the cook of Emperor Nero Claudius Caesar (54 -68) is credited with inventing the first wiener. It seemed that a roast pig had not been cleaned

The most famous Italian sausage was called Ucanica produced from Lucania where was known for red-figured pottery in ancient Italy. Lucania was an ancient area of Southern Italy where from its west Paestum to the east siris and from north Banlia to south Laus.The name of Ucanica came from Mediterranean and it had relationship with Lupercalia festival during the reign of Nero, the roman emperor.Lupercalia was a festival from February13th to 15th which means to avoid evil spirits and purify the city

Running head: SAXONVILLE SAUSAGE CASE ANALYSIS Saxonville Sausage Case Analysis Paul Connolly, Dmitry Kolesnikov, Sergio Wilson Creighton University Marketing Management MBA 761 Dr. Matt Seevers March 25, 2009 Saxonville Sausage Case Analysis Client’s Objective The objective of Saxonville Sausage Company is to achieve its profit objectives for the next fiscal year. To meet this objective, they plan to launch its regional Italian sausage brand nationally. This strategy will allow

SAXONVILLE SAUSAGE COMPANY CASE SUMMARY Saxonville sausage, a privately held company has been doing business for 70 years. In 2005, the company had revenues of approximately $1.5 billion from a variety of its fresh pork sausages. The company is producing three main types of products namely: bratwurst, breakfast sausage and an Italian sausage Vivio. The main source of revenue for the company is bratwurst (70%) followed by breakfast sausage (20%). But since 2004, the company is experiencing problems:

“Italian Sausage” Business: The market segmentation for the Italian Sausage Business is primarily a demographic segmentation based on the gender (women), work status(working and less time to cook pleasing meals) and number of kids (kids love Italian sausages) in the household. This can be thought as segmentation based on observable characteristics of customers. The “Target Markets” for the “Italian Sausage” Business:

Giuseppe's Original Sausage Company Case Analysis Giuseppe's Original Sausage Company is a company that formed in late 1991 by Joe Cotrone in Memphis Tennessee. Because of USDA regulation issues the company did not did not open its doors right away but the sausages did make their way to the Memphis in May festival that highlighted Italy and Italian food. Finally, Giuseppe's opened their doors in late 1992 after all the government regulations were complete. This was a gourmet sausage company that specialized