Soft drink

markets more than 500 non alcoholic beverage brands, primarily sparkling beverages such as Coca Cola, Diet Coke and Fanta. The company is best known for its flagship product Coca Cola, invented in 1886 in Columbus, Georgia. Cola Cola is a carbonated soft drink sold in stores, restaurants and vending machines throughout the world. Coca Cola has been registered as Coke (a registered trademark of the Coca Cola Company) and is recognised instantly around the world and sold in more than 100 countries. Diet

long after me. Pepsi cola is elastic and in an industry that is mainly dominated by Coca Cola. Although Pepsi and Coke are in constant competition with one another to gain and maintain the same customers. Seeing that 95% of the United States drinks soft drinks. This shows the large number of potential customers Pepsi Cola could gain. Pepsi 's advertising constantly has to stay current to appeal to the younger generation. Their target market would be generation X but also has a large focus on the 12

I/ INTRODUCTION: STRATEGY STATEMENT The Coca- Cola Company is the world’s largest beverage company with the global headquarters in Atlanta, Georgia, competing in more than 200 countries worldwide during 128 years with more than 3500 products. The Company and bottling partners are dedicated to their 2020 Vision, a roadmap for doubling system revenues this decade, focused on five key areas: profit, people, portfolio, partners and planet. 1. The fundamental goals that the organization seeks: Their

that finally pushes you to kick the habits. Turns out, the fizzy stuff may contain even more sugar than the label implies. Soft drinks made with high-fructose corn syrup contain 50% more fructose than glucose, finds a new study published in the Journal Nutrition. Using three independent laboratory tests, researchers found that the sugar composition in popular sugary drinks like Coca-cola, Dr. Pepper, Pepsi, and Mountain Dew contained a fructose-to-glucose ratio of 60:40.     The findings question

As the breadth of our scientific knowledge and understanding continues to grow, the corporate world is faced with the challenge of responding to unfavorable results. For example, sodas were originally marketed to the public as health drinks, appropriate for the smallest baby. As a result of recent scientific research, the public has instead come to view the soda industry as one of the key players in the obesity epidemic facing western society. How has the industry responded when faced with increasing

Case Analysis on Pepsi's Entry to India Pepsi's Entry into India: A Lesson in Globalization SUMMARY: The case discusses the strategies adopted by the soft drinks and snack foods major PepsiCo to enter India in the late 1980s. To enter the highly regulated Indian economy, the company had to struggle hard to 'sell' itself to the Indian government. PepsiCo promised to work towards uplifting the rural economy of the terrorism affected north Indian state of Punjab by getting involved in agricultural

Sugar has changed the course of history, today sugar is put into all kinds of things such as pastries to coffee to the worst of all, soda. The amount of sugar that is put into these soft drinks is way more than needed and is raising some concerns because obesity of every age is a rising problem in america. According to the National Institute of Diabetes and Digestive and Kidney Diseases “More than two-thirds (68.8 percent) of adults are considered to be overweight or obese. More than one-third

to promote their products (“125 years,” 2011). Coca-Cola’s branding, marketing, and well-known products have propelled the company to over a century of success. Domestic and International Operations Today, The Coca-Cola Company is the largest soft drink maker in the world with ownership or licensing rights for over 500 non-alcoholic beverage brands (Bailey, 2014). Of the company’s many brands, twenty of them are worth over one billion dollars (“The Coca-Cola Company,” 2016). Headquartered in

us will eat some snacks, like candy, potato chips, or have some soft drinks. It seems this kind of life is normal, but WTO (2015) suggests that an adult male should reduce the sugar intake to around 8 teaspoons (about 32 grams) and adult woman should reduce to around 6 teaspoons (about 24 grams). What’s the concept about this? We should know a fact that a teaspoon of ketchup contains about 1 teaspoon of sugar and a bottle of soft drinks contains about 10 teaspoons of sugar. What we eat are now full

name in the world • Various types of packaging • Consumer loyalty • Largest market share in the soft drinks market • High sugar and caffeine content • Declining trend in profits • Some large retailers have exclusive contracts with Pepsi and don't stock Coke i.e. KFC Opportunities Threats • Expansion into third world countries where there is no current presence • Healthy energy drinks i.e. to compete with Lucozade • Middle east