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Yahya Bello Extra Credit 2 Page 133 Econ 1020 Professor Leach 1. Consumers who buy fantastic brand cleaner instead of Pathmark premium All-purpose cleaner behavior would be considered as bounded rationality because they tend to make their choices that serve their objectives, but they have limited ability to acquire and process information. Consumers that buy fantastic brand cleaner can also be considered as bounded rationality because they believe in the rule of thumbs that says the higher the

Artificial sweeteners should be banned because of their harmful effects Kaleb Kassaye Nova Southeastern University [Comp 1050 EV2: Kevin Dvorak]   The use of artificial sweeteners in beverages and food has been on a steady rise since 1969, the year it was authorized in the United States of America. The popularity of artificial sweeteners has been on a rise because of the benefit that it is a zero calorie sweetener .Even though artificial sweeteners have some great benefits many scientists believe

years old. There are three different ways to solve this issue, sugar substitutes, healthy diet and physical workout; however, all of them have their own advantages and disadvantages. One solution is using sugar substitutes like sucralose, aspartame, saccharin and xylitol to replace regular sugar (sucrose), which can help all Canadians who have sweet teeth, for keeping away from CVD and obesity. The purpose of sugar substitutes (artificial sweeteners) is to imitate the taste of regular sugar (sucrose)

1.3 Market Review The sugar substitutes market is estimated to be valued at USD 13.26 Billion in 2015 and is projected to reach USD 16.53 Billion by 2020, at a CAGR of 4.5%. In terms of volume, the market is projected to reach 17.03 million tons by 2020, at a CAGR of 1.0% from 2015. The Asia-Pacific market is projected to grow at a CAGR of 5.5% in terms of value during the review period, due to the increase in demand for low-caloric products in developing countries such as China, India, Vietnam

Introduction There is a demand for artificial sweeteners because people want to control their intake of sugar. Saccharin, cyclamates, aspartame, as well as Dulcin, are some sugars that fulfill the need for sweeteners to be of low caloric content. Some of the sweeteners, such as Dulcin, are now considered to yield undesirable health effects with long term use. Dulcin is 250 times sweeter than table sugar. The synthesis of Dulcin was done in order to calculate the percent yield. The lesson of this

1979 and it provides a framework for industry analysis and business development. Porter proposes there to be five forces which either inhibit or prohibit a company’s ability to succeed in a given market. 1. Threat of new entrants 2. Threat of substitutes 3. Bargaining power of buyers 4. Bargaining power of suppliers 5. Intensity of rivalry Threat of new entrants A market is much more attractive if it is difficult to enter. This may sound odd at first as it seems more logical to pursue a market

Financial Projections – Sensitivity Analysis 15 Executive Summary In 1998, Biopure Corporation is one of the three legitimate contenders in the emerging field of “blood substitutes”. Biopure has invested $200M on the R&D on blood substitutes in the past with its primary goal being the development of a human blood substitute ( Hemopure) but Its entry into animal market (Oxyglobin) had been some

above-average returns. The intensity of industry competition and an industry’s profit potential are functions of five forces of competition such as the threat of new entrants, bargaining power of supplier, bargaining of power buyers, threats of substitute products, and intensity of rivalry among competitors (Hanson, D., Hitt, M., Ireland, R. D., & Hoskisson, R. E., 2011, p.48). Porter’s Five Forces Model was created to act as a framework for industry analysis and business strategy development. Porter

gestational diabetes and it help control the calorie intake of those who are trying to lose weight. Artificial sweeteners are used by so many people around the world and is certainly not going anywhere any time soon. Artificial sweeteners can be a great substitute for many, and it is believed by millions that all should switch to artificial sweeteners by changing the little things they eat in their daily

What is aspartame? Aspartame is an artificial sweetener used in as a sugar replacement in food and beverages. Which was an accidental discovery in 1965 when 2 amino acids were mixed. Physical and Chemical Properties? Chemical Properties Physical Properties Aspartame has a molar mass of 294.3g/mol. The chemical formula for Aspartame is C14H18N2O5 Aspartame is soluble in water in small amounts at a time (However if people were going to use solute Aspartame to use in a beverage, a small amount would