Swoosh

Assignment no. 01 Marketing Management NAME: Atul Tripathi, Div-E Roll No. 321641 Introduction Nike Inc. is founded by Bill Bower-man and Phil Knight as Blue Ribbon Sports. The company was founded as an importer of Japanese shoes. The company has become number one shoemaker of the world. Today Nike Inc. holds 37% share in the world market. It has widespread in 160 countries. Company has several brands like Nike Pro, Nike Golf, Nike Plus, Air Jordan, Nike skateboarding and

Swoosh! When i walk into the basketball gym and I thought that it would be cool if we had are own gym so I said to myself that i'm going to send a letter to the superintendent. And did you know that the first hops were made out of peach basket and bob wires for the backboard. Two leagues called the National basketball league. Also the basketball Association of america. Merged after the 1948-49 season to become today's National basketball Association. Originally, two teams of 9 players made

world are often seen with a famous Nike swoosh on their shoes. It is not uncommon to see some form of Nike product everywhere you look. It all begins with Phil Knight, a competitive runner, who incorporated Blue Ribbon Sports in Oregon in 1968. Blue Ribbon Sports was the first to receive the "swoosh" logo, but changed its name to Nike in 1978. Nike means "the goddess of victory," which is exactly what the company has had since its creation. The "swoosh" logo is automatically associated with

Sneakers have changed the world in a whole new way for footwear. Sneakers are soft shoes with a rubber sole worn for sports or casual occasions. Sneakers got their name because they were so quiet, a person wearing them could sneak up on someone. The different designs of sneakers caught people eye to buying sneakers. The history of sneakers has shaped the way and reason people wear sneakers today. It changed the world and improvement of sneakers forever. Have anybody ever thought about how the first

Name: Sangeeta Kumari Student Number: S11003156 Course: Business Entrepreneurship Date: 13/08/2015 Module code: BUS602 Title: How has brand marketing a product in a certain way determine the success of the company Nike’ Content page Acknowledgements Abstract Page number Introduction/Background 1 Literature Review 4 - What is a brand? - Brand equality - Brand Knowledge - Brand awareness - Brand image - Brand Personality - Endorsements Methodology - Research methods

The poem “Reapers” by Jean Toomer seems to be about a person cutting through grass using a mower, which covers up a bigger message of humans being responsible for killing nature through the use of their technology. This theme can be seen through the poem's form specifically how the poem molds the use of dark vowels vs light vowels, rhyming couplets, and alliteration to best fit the theme of this poem. The dark vowels used for the mower blades and humans, contravenes the light vowels used for the

We've all seen it heard about and even wore nike before but no not everyone knows the history and origin of nike. According to greek mythology Nike is the winged goddess of victory. The goddess sat at the side of Zeus, King of Olympus at Pantheon. When the Greeks would go to war they would say which is a synonym for Honored Conquest. one of the biggest sports brands of today worlds Nike started off small and from the inside of Phillip H Knights car. owner The birth of nike came two problems of

sold and distributed from Phil Knight’s car trunk. In 1971 In 1971, the company “Blue Ribbon Sports” was now named “Nike”. Nike was named by an employee and means “the goddess of victory”. The logo was created by Carolyn Davidson, also in 1971. Nike Swoosh introduced their first shoe in 1972. Throughout the 70s and early 80s, Nike revenue steadily arose going from $28.7 million in 1973 to $287 million in 1983. A special year in history for the company, in 1984, Nike was able to offer, convince, and

Swoosh!!! The crowd goes wild. Lebron James for the game winning three. Terrific game, James! The Cavaliers head coach probably raised his salary and his teammates for winning the game. Many professional athletes, such as James, get paid millions of dollars. Do you think athletes get paid too much? Because Lebron James, one of the best basketball players in the NBA, gets $71 million salary. He makes more than our President!! I feel that athletes are way overpaid. There are many reasons why athletes

Personal and business ethics in an ever-expanding technological world are challenged in many different ways. Multiple communication methods and the availability of the Internet have made a large world much smaller in the context of information sharing, so the importance of understanding and utilizing measures to protect intellectual property and copyrights is vital to business success, ethical understanding and acceptance. In the following, I will specifically discuss the concepts of copyright, intellectual