The Clincher

Essays -- they are a fact of life in college, whether your major is Ballroom Dance or English Literature. This is something that can be quite intimidating to students without a lot of writing experience. However, there is a tool that provides a framework for all of that writing. The classic five paragraph essay is the foundation that everything from exam answers to Doctoral dissertations are built upon. This form can make your college career just a bit less stressful. The useful and versatile five

TATA NANO SINGUR CASE TATA NANO SINGUR CASE INTRODUCTION: Tata Motors announced in 2006, that the Nano would be manufactured in Singur, West Bengal, helped in part by a forced acquisition and reuse of farmland by the West Bengal state government to entice Tata to build there. In May 2006, the West Bengal Government decided to acquire 997 acres (initially 1013 acres were asked for) for the Tata Motors small car factory in Singur of Hooghly district.Almost 6,000 families, including many agricultural

BRAND BUILDING BLOCKS Building Strong Brands: Why Is It Hard? It is not easy to build brands in today 's environment. The brand builder who attempts to develop a strong brand is like a golfer playing on a course with heavy roughs, deep sand traps, sharp doglegs, and vast water barriers. It is difficult to score well in such conditions. Substantial pressures and barriers, both internal and external, can inhibit the brand builder. To be able to develop effective brand strategies, it is useful to