Zara Essay

offerings that we have chosen from the fashion industry which are Zara and Padini. Zara is one of the largest international fashion companies and it belongs to Inditex, which is one of the largest distribution groups (Zara, 2017). Furthermore, Zara has always been striving to meet the needs of their customers and at the same time, customers can provide input to Zara regarding the latest fashion trends, taste, ideas and so on. This is to ensure Zara can satisfy their customers with their products. The next

Competitive advantage of Zara Apart from Zara, there are many different brands operate in Malaysia, such as H&M, Mango, Uniqlo. Zara goes after the number of customers as well as its supply chain among those brands which also operate in Malaysia. Zara owns its competitive advantages to carry on its business better than other brands. Firstly, Zara can introduce new product rapidly. According to Loeb (2013), Zara owns groups and teams which are focused on designing and managing for the business. Those

I. Executive Summary Zara produces of-the-moment fashion and has developed a very successful vertically integrated company which can design, manufacture, and distribute garments to retail stores in as little as three weeks. Zara 's target market is comprised of urban, fashion-conscious consumers who shop frequently for the latest trends. Currently under debate is a proposed upgrade to the POS system throughout the Zara chain. With over 550 stores, this would be a huge undertaking for Inditex,

It was in this particular area that Zara differs from its competitors. While most of Zara’s competition, chains such as H&M and Mango, heavily advertised throughout the year, Zara made almost no investment in advertising, but still remains the leader among all fast fashion brands on fashion market. As such, Zara’s marketing expenses would represent roughly 0.3% of revenues, against the industry’s typical 3%-4%. One Zara’s biggest cost advantages while comparing it with its competitors is that it

ZARA-Internationalization Analysis When it comes to internationalization strategies, ZARA is the perfect case to look at. By putting in practice a set of different strategies, ZARA has accomplished great positioning worldwide and is one of the most recognized brands in the apparel market. Listed below are the main internationalization strategies ZARA has used to become one of the leading clothing brands in the world. Operating Filial When ZARA first started opening stores outside of Spain

quality control, storage and logistics. A great deal of focus in operations is on efficiency and effectiveness of such a process. An example of successful operations strategy in the retail industry is the strategy employed by Zara which is discussed in this critique. Zara started as a single shop in La Coruna and then rapidly spread its wings to 68 countries; opening a store each day - one of the fastest global expansions the world has ever seen. Throughout the entire system of Zara’s business;

The business that I would like to examine is called Zara. Zara is in a retailing industry that was founded in 1975 by Amancio Ortega and Rosalia Mera in Spain. It is a flagship retail store of the Inditex group, which owns other retailing brands like Massimo Dutti, Pull and Bear, Bershka, Stradivarius, and Uterque. In 1988, the company started its international expansion in Portugal and other parts of Europe and then to north and south America and Asian countries. There are over 2100 located in 88

creating ZARA in 1975 in la Coruña, Spain Zara came under the holding company Inditex in the year 1985 and is today the biggest fashion brand of the group. Zara believes that the prime factors for running a successful business are quick response to customers, use of computers, and disintegrated decision-making (McAfee, Dessain, & Sjoman, 2007) Inditex has a total of 1,558 stores operating in 45 countries out of which 550 stores are of Zara. Inditex’s major sales contribution is Zara accounting

is decline, and it is inevitable.” With malls getting smaller the internet is getting larger. Zara must capture this market and steal market share from the top player Amazon.com. Zara’s biggest opportunity in the market is its target demographic, currently middle to high-income families shop at Zara and this must continue. Zara has become popular because it is exclusive while still being affordable. If Zara can expand on its ecommerce strengths and take advantage of new markets it can see growth in

Private Organization The different stakeholders that affect ZARA are the owners, employees, customer, suppliers, government and the investors. All these stakeholders play a big role in the business. Without them, ZARA will not be as successful as it is right now. Zara’s first stakeholder is the owners. Owners of the shop plays the biggest role in the company. They are the ones who started Zara and are the people behind the success of the business. The owners are the principal strategist and planner