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Rolls Royce Essay

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Rolls Royce on the 5 (+1) forces of Porter matrice: For this case I will use the company Rolls Royce. Not the one which build cars but the historic one which create motors for aviation, marine or energetic solution. First let’s have a presentation of this company: Rolls Royce was founded by two men in 1906 in England, Henry Royce and Charles Rolls. They were producing motors for planes. The important thing we have to know is their motors were used a lot during the two World War. For example during the first one, half of the allies planes were using Rolls Royce motor. During the second one, many of best planes of US and British army used Rolls Royce motors. They also built many motors for the marine army. After the two World …show more content…

I mean Airbus find a solution to fight against this problem because they build their planes with the capacity to accept three different type of motors. Like that if they have problem with one of the three biggest manufacturer, General electric, Rolls Royce or Pratt and Whitney, they can change it with no cost of transformation. We can say that it will be more difficult for Boeing for example. For Rolls Royce, it’s different, it exist many different producer of micro components, so their suppliers don’t really have the power to play on it. Bargaining power of customers As I said before it depends of which customers. Rolls Royce is pretty essential when we talk about motor. Even if they are not the only one on the market, they have huge contract with many armies and many civil aviation company. Because they wanted to stay a little bit dominant, Airbus decided to not stay engaged with Rolls Royce by created planes with the possibility to put different type and different brands of motors. So we can say that the first buyer of plane motors has the power to change their supplier. But a motor is the most important piece for a plane so after many hours of engineering on a project of build a new plane, they will not change at the last moment. About negotiation, because we are talking about millions of Euros or pounds, the power of customers is complicate, but for some of them like Airbus, Boeing or big shipbuilders, contract are

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