Bmw Total Quality Management

1216 Words May 30th, 2013 5 Pages
1. INTRODUCTION

Founded in 1917, the BMW Group is now one of the ten largest car manufacturers in the world and, with its BMW, MINI and Rolls-Royce brands, possesses three of the strongest premium brands in the car industry. The group also has a strong market position in the motorcycle sector and operates a successful financial services business.

The company aims to generate profitable growth and above-average returns by focusing on the premium segments of the international automobile markets. With this in mind, a wide-ranging product and market offensive was initiated in 2001, which has resulted in the BMW Group expanding its product range considerably and strengthening its worldwide market position.

The company’s brand is
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Logistics is one of the main functions within a company, and the supply chain is a complex and sometime fragile global endeavor dependent on a network of independent, yet interconnected, moving parts. It requires professional management. Supply chain professionals order the product, build it, move it, ship it, distribute it, and drive the coordination processes with marketing, sales, engineering, manufacturing, finance, and information technology. In short, they make any business effort seem effortless.

The logistic part in BMW is an important part because there are many different tasks to do in this company and every problem can be surmounted as for example the supplier or the manufacturing defect of the piece.

4. LOGISTIC EXAMPLE OF BMW

ENGINE PRODUCTION

Agility and economy are the most important premises in the BMW Group's worldwide production network. The group manufactures its products at 25 sites in over 13 countries on five continents: BMW automobiles are produced at 14 locations. BMW motorcycles are manufactured in Berlin, while MINI and Rolls-Royce production come from Great Britain.

BMW Group uses various different materials for the production of these components. Accordingly, the casting methods used are diverse and innovative. In engine production the cast components is processed using high precision, computer controlled machine tools, the workers being predominantly

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