Bmw Total Quality Management

BMW Group has its excellent technical system which offers a competitive advantage over its rivals. Training courses are also delivered to all the employees in order to develop new skills and highest quality standards.

The purpose of this essay is to provide a complete analysis of BMW Group. First, some background information about the company will be provided for a better comprehension of this study. Next, BMW will be assessed from a microeconomic point of view: its demand curve, organisational structure, customers, suppliers, strengths, weaknesses and its operating environment. Then, this firm will be reviewed in context of its sector from a macroeconomic perspective and more specifically its market environment, followed by a PEST analysis of other external factors such as GDP, interest rate, cost of raw materials. This study will be further quantified by a ratio analysis in order to evaluate BMW’s financial health. In the end you

BMW Group is one of the largest and most successful multi-brand automobile manufacturers in the world, headquartered in Munich, Germany. Just like many other

Bayerische Moteren Werke AG (Bavarian Motor Works), or BMW, is a German luxury vehicle, motorcycle, and engine manufacturing company founded in 1916. The company has its headquarter in Germany, but also has an American facility in Spartanburg, South Carolina. In addition, BMW is celebrating its 100-year anniversary this year. Being in the automotive industry, one would be surprised at how a company values sustainability, especially when it focuses on the interrelationship between the triple bottom line. However, the BMW Group has been named the world’s most sustainable automotive company again by the Dow Jones Sustainability Indexes (DJSI). The head of Sustainability and Environmental Protection, Ursula Mathar, stated, “For us, sustainability is an important part of our identity and our strategy. We have accomplished a great deal in recent years and continue to set ourselves concrete goals for the future … This shows that our activities continue to have an impact and we are on the right track” (The BMW Group). This company defines its sustainable operations by taking social and environmental responsibility for everything they do. The BMW Group has extensive initiatives that affect the planet by reducing its carbon footprint, their profits by effectively utilizing renewable resources, and their people by providing diverse opportunities and protecting self-wellbeing.

The fundamental markets for BMW cars have been in Europe, the USA, Japan and the Pacific locale, with the business sectors of Germany and the US representing a large portion of the aggregate auto deals. Imperative markets have likewise been the quickly developing UK, and the Italian, French and Japanese markets. Deals in the USA market have been especially fruitful, as they developed by more than 8 for each penny on the earlier year to 277,000, turning into the greatest business sector for the gathering and overwhelming the Lexus brand surprisingly.

ayerische Motoren Werke AG (About this sound pronunciation (help·info); English: Bavarian Motor Works), commonly known as BMW or BMW AG, is a German automobile, motorcycle and engine manufacturing company founded in 1916. BMW is headquartered in Munich, Bavaria, Germany. It also owns and produces Mini cars, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad, and plug-in electric cars under the BMW i sub-brand. BMW is one of the best-selling luxury automakers in the world.[3]

BMW has a great opportunity to increase its profitability by innovation and alliances. BMW has a great history of alliances such as its purchase of Rolls Royce which don't only produce the world's finest cars but is also the biggest manufacturer of aeroplane engines. On the innovation side BMW has a tie up with alpine among others to style and modify their cars in order to make it more appealing to their customers.

Car manufacturing and distribution is extremely beneficial business that is the reason the greater part of the assembling commercial ventures are every day overhauling their business sector blend so as to take care of their clients demand furthermore coordinate the business sector rivalry. The business requires enough assets and overwhelming ventures as a source of raw materials, furthermore technological experience.

The first weakness in the company BMW is a high cost structure. Produce high-quality cars and decision-making is difficult for a skilled workforce to produce cars at a high cost to the business. BMW's cost structure is higher than most competitors such as Toyota, GM and Volkswagen. In addition, the weakness BMW's brand portfolio is weak. BMW company manufactures and sells only 3 brands are BMW, MINI and Rolls-Royce. While these brands performed well in their segment, they cannot meet the needs of a larger

BMW marketing veers towards standardization rather than towards adaptation although it has a combination of both. The aesthetics for instance on its websites and the rest of its marketing mix are similar on all its material reflecting standardization. The classic design accords with the image of the company and does not differentiate according to specific country. So, for instance, users switching from the Taiwanese website to the American one will find the same design. The dominant colors of BMW, too - blue, black, silver and grey- remained the same regardless of country, and the pictures are the same too

In 1992, BMW acquired a large stake in California based industrial design studio DesignworksUSA, which they fully acquired in 1995. In 1994, BMW bought the British Rover Group(which at the time consisted of the Rover, Land Rover and MG brands as well as the rights to defunct brands including Austin and Morris), and owned it for six years. By 2000, Rover was making huge losses and BMW decided to sell the combine. The MG and Rover brands were sold to the Phoenix Consortium to form MG Rover, while Land Rover was taken over by Ford. BMW, meanwhile, retained the rights to build the new MINI, which was launched in 2001.

Bayerische Motoren Werke Group known as BMW Group is a German automobile/motorcar, motorcycle and engine manufacturer, which was founded in 1917 by Franz Joseph Popp in Munich, Germany. Prior to incorporation of BMW, the company’s name was Bayerische Flugzeug Werke or BFW. In 1917 BFW changed their name to BMW and eventually went public in 1918. During World War I, they established a large factory outside Munich, Germany and became the main supplier of military aircraft engine to German military. On the official statement of BMW it states its birthday as March of 1916. BMW’s main Focus originally was development and production of aircraft engines, which explains their blue and white logo that is a symbol of

The main markets for BMW automobiles have been in Europe, the USA, Japan and the

BMW is currently the 1st most valuable car brand in the world and the 23rd most valuable brand in the world; in 2011 it was the 2nd right behind Toyota. BMW’s brand value increased 10% while Toyota’s brand value decreased by 10%. It currently own “Rolls-Royce Motor Cars” which is a British manufacturer of luxury automobiles and “MINI” which is a British automotive marque which specializes in small cars.

On 7th March 1916 the German manufacturer of Automobiles and Motorcycles - today known as the ‘Bayrische Motoren Werke AG’ (BMW AG) - was