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7-Eleven Japan Co.: a Convenience Store

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Case: 7-Eleven Japan Co.

Table of Contents

Question 1: 3 Question 2: 3 Question 3: 4 Question 4: 4 Question 5: 4 Question 6: 4 Question 7: 6

Question 1:
A convenience store chain attempts to be responsive and provide customers what they need, when they need it, where they need it. What are some different ways that a convenience store supply chain can be responsive? What are some risks in each case?

A convenience store can be more responsive by doing exactly what Seven-Eleven Japan is doing; many locations, rapid replenishment, appropriate technology deployment, and an equally responsive supplier (vertical integration for many of their SKUs). The risks associated with this system are the costs coupled with …show more content…

This network process ensures flexibility in the sense that it can alter the delivery schedules due to any demand fluctuations. There is a twelve-hour limit upon the restocking of food items.

The disadvantages however include that the retail stores will have little control when the restocking takes place. Also, a number of stores rely on just one combined distribution centre. Also, if the system goes down while the delivery is at CDC, then all the stores can be affected and timely deliveries might not be possible. Hence accurate forecasts are needed. Direct delivery system might be a useful technique as the stores follow variant patterns. If the demand increases and a store require a greater number of deliveries then the demand can be met more efficiently as the deliveries can be made directly to the stores.

Question 5:
What do you think about the 7dream concept for 7-Eleven Japan? From a supply chain perspective, is it likely to be more successful in Japan or the United States? Why?

In February 2000, 7-Eleven established 7dream.com, an ecommerce company, the goal of which was to exploit the existing distribution system and the fact that stores were easily accessible to most Japanese Stores served as drop-off and collection points for the customers and proved successful as 92% of their customers preferred to just pick up their goods from the local convenience store which they ordered online rather than have them delivered to

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