Research & Analysis of Development Opportunities for Asos.Com

At CanGo it is obvious that the Internet has changed how society shares information, communicate, educate, shop and entertain them selves. Cushman & Wakefield conducted an extensive research during 2013 on the “online retail/ecommerce market”. The information published by Cushman & Wakefield is important to CanGo because CanGo’s business is part of the “online retail/ecommerce market”. The report has indicated that the growth has been an average of 18% during the course of three years (2009-2012) as opposed to the growth of the normal or traditional retail sales, which only grew 1.3% for the same period of time.

Consumers have to pay for their product /service before they receive it. It is important that consumers feel reassured when this happens. ASOS websites allow consumers to track their purchase from order, dispatch to transportation before delivery to their home address. Again this reassures the consumer and makes them feel that they are obtaining a good service online.

Consumer trends • There is a lot of emphasis placed on customer in store experience which is no available for online shops such as ASOS. Competitors • Many stores have both physical and online shops which gives the consumer the option on how to shop whereas with ASOS the consumer must shop online. • Bigger retail shops that are both physical and online may have more brand recognition than ASOS as customers are gained though foot traffic as well as through their online

At a global level, online retail is growing at a fast rate. In 2015 overall online sales were $341.7 billion growing $172 billion since 2010. The impact of online sales gives consumers a complete online catalog of products and services that offered by the company. In 2015, e-commerce sales accounted for 7.3% of total sales for Kohler (CITE2) Giving the customer the ability to shop online offers a unique experience. Giving customers the ability to find the products and services they need at their own convenience from home or at work.

We are rapidly becoming as large as Google, Facebook, and Groupon. But, we were also started to save Consumers millions of dollars each and every day, but shopping in businesses like yours.

May 2012 Best Website for ASOS Marketplace and Retail Award for ASOS Marketplace - Revolution Awards

ASOS promotes their products very effectively as they use clever visual tools such as 360 degree view of their product, video and picture to enhance the quality of the product itself. They also provide a range of products and service including clothes, accessories, shoes/sandals etc and its provided for men and women. They include their own brand and designer wear which shows that they have high quality in their product. ASOS have mentioned in their annual report that their 20 biggest brands

Given that the UK has fully embraced e-commerce and Internet shoppers now contribute more to the nation’s GDP than other country in the G20, it is perhaps unsurprising that it spawned one of the world’s leading online retailers – ASOS (As Seen On Screen). When launched in 2000, the website was aimed at providing consumers a tool to buy clothes and accessories that had been worn by celebrities, or otherwise items ‘As Seen on Screen’, but has since grown to a global online fashion store that has over 65,000 products that are targeted at the ‘20-somethings market’. ASOS ideal customer is a female, 20 year old, fashion-lover: an avid consumer and communicator who are inspired by celebrities and the media. ASOS aim to gain an

In today's businesses e-commerce is becomingly more effective in the modern world. Two major companies stand out, one solely relying on online business and the other both store and online services. Most individuals are familiar with these companies, Amazon and Nike. Both of these companies carry strong points in their own right, and as demand for their products grows, so does opportunity. Amazon was once very plain and unattractive but was still the primary bookseller for consumers on the Web, and

Growth prospects e-commerce E-commerce has continued to be a business trend and it continued to grow in 2015. According to the data the Stefany Zaroban got from the U.S. Commerce Department, the web sales in 2015 totaled “$341.7 billion for the year, a 14.6% increase over 2014’s $298.3 billion” (Zaroban, 2016). This reveals that Amazon would continue to have the chance to increase their sales as well as an increase to bringing in more customers. According to the data that GlobalData received, U.S. had around “300 million internet users in the year 2014 which was an increase of 7% over the previous years” (GlobalData). These statistics show that with the increase of online shoppers every year and the definite advance in technology in the future, more people will shop online than to go to retail stores.

Online markets and ecommerce growing by the second in every region as consumers enjoy the convenience more than ever.

The latest trend in the industry, after offering maximum variety and flexible payment options, is competition for same day delivery. Companies like eBay, Walmart, Amazon and Google Express have all started efforts to try and offer same day delivery. The key to offering same day delivery is to have products stored near the potential customer. In the following sections we will explain the supply chains of Amazon and Google Express and analyze the advantages and disadvantages of their respective business model/supply chain.

In the year of 2013, Asos sees a great revenue growth and profits all over the world. Asos continued its global expansion and in August of 2014, Asos received 61% of the whole sale from outside UK (Asos plc, 2014). According to the report released in 16th Sep 2014, the sales of Asos grew to￡975.5m in the end of August this year. Addition to that, the CEO Nick Robertson claimed that Asos will make even larger investments in the international pricing, technology and supply chain in order to gain more profits in the next financial year (Mintel, 2014). In the four driving forces of e-commerce, the customers’ love comes first.

This report was commissioned to examine how ASOS has greatly uses their strategic business plan and integrated with the E-commerce to create sales miracle in the fashion industry. E-commerce has brought an enormous impact to the traditional business activities, it highlights the sign is to increase trade opportunities, reduce trade cost, simplify the trade process, improve the trade efficiency. E-commerce has significantly changed the business model. Lead to the transformation of economic structure. In developed countries, the electronic commerce development unprecedented prosperity, trading via the Internet has become a trend. The purpose of this report will firstly show the changes of consumer behavior of converting physical shopping to E-shopping. Mainly, this report is to analyze the external and internal context base on the case study of ASOS. For the external environment, the essential driver of the success of ASOS is the emphasis. There are three approaches, Porter’s Five Forces, PEST analysis and strategic group mapping will be used to indicate ASOS’s commercial performance and observe competitor behavior and find out further opportunities to enlarge business pattern. The aim of analyzing the internal context of ASOS is to reveal its operational conditions and value chains. The following parts will contain its strategies and policies, and how its policies to affect target customer.

The advent of the Internet brought about radical changes in the everyday lives of people exposed to it. Businesses too, were affected by the phenomenon. One of the effects was the revolutionary inception of online marketplaces. The global e-commerce industry is currently worth $1.6 trillion and is expected to grow at a rate of 20% in 2015 and maintain the double-digit growth rate for the foreseeable future. The top three online marketplace companies by revenue as of 2014 are Amazon (U.S.), JD (China) and eBay (U.S.). Amazon’s total revenues ($89b) are almost 5 times as much as those of its closest global competitors JD and eBay.