7-Eleven Pestle Analysis

4985 Words Jan 29th, 2011 20 Pages
Contents:

1. Executive Summary
Southwest Airlines Company is a domestic airline that provides primarily short-haul, high-frequency, point-to-point, low fare services to 53 airports in 52 cities in 26 states throughout the United States. Southwest focuses primarily on point-to-point service, providing more direct nonstop routes for short-hauls customers and, therefore minimizing connections, delay and total trip time. The company is average trips length is 441 miles with an average flight time of approximately one-hour.

It was Rollin King’s and Herb Kelleher’s vision to start an airlines that with a mission to get its passengers to their destinations when they when to get there, on time and to provide this service at the lowest
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▪ 1986: Southwest file more that 13 million passengers.

▪ 1988: Southwest becomes the first U.S Airline to win the Triple Crown (best-on-time record, fewest reports of mishandled baggage, and fewest complaints per 100,000 passenger) for a single month.

▪ 1990: Revenue reach $1 billion, Southwest was the only major U.S airline to record both an operating profit and a net profit.

▪ 1992: Southwest wins its first annual Triple Crown for best on-time record, best baggage handling, and fewest customer complaints, for the second year running, southwest was the only major U.S airline to record both an operating profit and net profit.

▪ 1993: Southwest begins operations on the East Coast and wins its second annual Triple Crown, revenue exceeds $2 billion and profits exceed $100 million. For the third consecutive year, Southwest is the only major U.S airline to record both an operating profit and a net profit.

▪ 1994: Southwest leads the industry by introducing ticketless travel in four cities, Southwest wins it’s third Triple Crown and acquires Morris Air, based in Salt Lake, City.

▪ 1995: Ticketless travel becomes available systemwide; Southwest wins fourth consecutive Triple Crown.

▪ 1996: Service to Florida begins; Southwest wins fifth consecutive Triple Crown. Southwest and its employees contribute almost

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