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Southwest Airlines : The Mission Of Northwest Airlines

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Executive Summary
Southwest Airlines began operations in 1971, and has remained profitable after 44 years. The company has experienced challenges such as high fuel prices, a recession, and even the tragedy of 9/11. Their strategy is unique and one-of-a-kind. They have innovated the airline industry by keeping costs low while not sacrificing quality or punctuality.
Company Vision/Mission
"The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit." (The Mission of Southwest Airlines, 2011)
Company Vision/Mission
The Company is committed to providing their employees with a stable work environment with equal growth opportunities. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. (The Mission of Southwest Airlines, 2011)
The Company culture places vital importance on community involvement, service, and caring to make those communities better places to live and work. (The Mission of Southwest Airlines, 2011)
Southwest Airlines practices environmental responsibility by reducing excess waste and invests in cost-saving, energy efficient equipment. By using cost-effective and environmentally beneficial operating procedures (including facilities and equipment), SWA reduces the amount of materials used, and when combined with their ability to reuse and recycle material, they help preserve the environment. (The Mission of
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