Southwest Airlines : The Mission Of Northwest Airlines

vision and mission statement to a company is as important as food and water to a person. It is all about survival. Companies strive every day to satisfy customers, while making a a profit. Therefore, management should not only write a mission and vision statement, but it should be one that is communicated with clarity that reveals the company’s present business and purpose as well as its future. The purpose of this writing is to discuss the mission and vision statements of Southwest Airlines. It analyzes

Established in 1998 by David Neeleman, JetBlue offers a unique flying experience at a reasonably low rate. “Bring Humanity Back to Air Travel”, with a mission that holds truth, the Company is an advanced passenger airline that delivers outstanding customer service at competitive rates on point-to-point routes. Jet Blue offers its customers an efficient product with a aircraft that is fuel efficient. Leather seats, free entertainment during the flight located at every seat, assigned seating and reliable

flight, Southwest has emerged as one of the most profitable and popular airlines in the United States. Since its first commercial flight in 1971, Southwest has been servicing customers for 45 years while consistently turning a profit each year unlike its competitors. Southwest has also been able to uniquely withstand the brunt of various industry downturns including energy crises, the events and aftermath of September 11, 2001, and the 2008 recession. Despite historic successes, Southwest Airlines

source of major transformational change and also the changes that are incremental in nature. The four transformational factors are external environment, mission and strategy, leadership, and organizational culture. The main cause that makes a company to make changes is the external environment. It can force any organization to make changes to its mission, culture, leadership, and operating strategies. Changes in the 12 drivers in The Burke-Litwin Model bring a series of change to the overall structure

Q1. What is Southwest’s strategy? What is the basis on which Southwest builds its competitive advantage? Q2. How do Southwest’s control systems help execute the firm’s strategy? The Southwest Airlines strategy is best explained by its co-founder Herb Kelleher during a talk at Wharton: “It’s an obsession with keeping costs low and treating employees well and a commitment to managing the company during booms with an eye to the busts that will inevitable follow. Do that and most of the rest takes

Southwest History 1966: Rollin King marched into Herb Kelleher’s law office with a plan to start a low-cost/low-fare airline that would shuttle passengers between San Antonio, Dallas, and Houston. Thought of this idea because businessmen were complaining about the commute. 1967: Kelleher filed papers to incorporate the new airline and submitted an application to the Texas Aeronautics Commission for the new company to serve Dallas, Houston, and San Antonio. ------4 year legal and regulatory

Strategy – BAD 4013 – SUMMER 1999 Case Study Southwest Airlines I. Strategic Profile and Case Analysis Purpose The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit. Twenty-seven years ago, Rolling King, owner of floundering commuter airline, and Herb Kelleher, King’s lawyer, got together and decided to start a different kind of airline that would provide a short-haul, low-fair,

Southwest Airlines Cindy Carbaugh Embry Riddle Aeronautical University Abstract According to section 1.07 of the APA Publication Manual (2001), “An abstract is a brief, comprehensive summary of the contents of the article; it allows readers to survey the contents of an article quickly, and like a title, it enables abstracting and information services to index and retrieve articles” (p. 12). . TABLE OF CONTENTS ABSTRACT

Instructor Case: Southwest Airlines in 2010 Dr. Deb Sircar University of Greenwich Business School http://create.mcgraw-hill.com Copyright 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without prior written permission of the publisher

Southwest Airlines Co. (“Southwest”) is a major U.S. airline that primarily provides short Haul high-frequency, point-to-point, and low-fare service. Southwest was incorporated in Texas and commenced operations on June 18, 1971 with three Boeing 737 aircraft Serving three Texas cities; Dallas, Houston, and San Antonio. Today Southwest operates nearly 400 Boeing 737 aircraft to 59 U.S. cities. Southwest has the lowest operating cost structure in the domestic airline industry and consistently