A Basic Analysis of Demand and Supply for Car Decorators Market in Tiruchirapalli

Through the Tata Megapixel marketing campaign need for a stylish, reliable, ecofriendly and economic vehicle will be created.

With the recovery of economy, the world’s automobile industry has been growing steadily over the past few years. According to Bloomberg, the US automobile sales climbed from its depth 10.4 million in 2009 to over 15.6 million in 2013. Furthermore, industry analysts predict that the sales will

With the launch of Nano, the dynamics of India’s auto industry are likely to undergo major changes as wide spectrum of auto manufacturers ranging from two-wheelers to cars will come under intense pressure to minimize prices as much as possible. Success of Nano is expected to make every automobile company change the way it works and looks at the volume market. The creation of an ultra low cost segment has already created a shudder in the automobile industry. Many automobile companies have announced their entry into this segment while others have hinted price cuts to sustain demand. Industry experts believe that introduction of Nano will lead to a sharp drop in prices of used car and in turn will stretch the budget of a new car buyer looking for exchanging old car. This aspect will affect sales of all small cars like Wagon R, Zen Estillo, Santro, Indica, Hyundai ‘i10’ and Spark.

India is the 4th largest economy by ppp index and growth in urbanization is further increasing the sales of automobiles.

1. In 1998, Penang is able to boost production to 144M cars(20% annually increase rate), covering most of the Hot Wheels demand(169M). The rest of Hot Wheels cars can be outsourced and then shipped to Penang to be assorted. Bangkok and Shanghai continue to meet the MB demand in 1998 since MB’s slightly demand rise.

The competition of global car industry is intense. Competitors are from all around the world, such as from Germany and Japan. They divide the market into several segments: youth cars, family cars, business cars, luxury cars, and high fuel efficient cars. The maturity stage of the industry life cycle has been changed to fit the changing needs of customers. With the rapid development of technology, vehicles can be completely gasoline free: electric car and hydrogen car; or hybrid car: gasoline and electric fuel combination. Moreover, the purchase power of customers has been shifted from strong to being rational because of the global economic downturn. Price and fuel efficiency are the first consideration when they are buying a car.

Consumer nowadays are quite concern on the quality of the products purchased. They are more willing to pay for a premium in order to obtain a superior quality of a product rather than spend less money to get a low quality of product. Thus, quality has become an important factor in determining what car or vehicle to purchase among consumers. Previous research has suggested that consumers are keeping their cars for longer, so it is even more vital that their car be well-built and relatively inexpensive to maintain. Definitely, imported car is better as compared to local car especially in term of quality. This is because imported cars were more reliable and cheaper to maintain than domestic car. This helps consumers to save their considerable money at import car services such as for maintenance and repair over the life of the car. Even the price of domestic car is cheaper than imported car, but it require consumers to spend a lot for maintenance and repair in the future. As a smart consumer, it is essential to consider not only the initial cost, but also the overall cost of ownership for the life of the vehicle.

The study was done with the primary data using questionnaire as a tool to assess the relationship between price and affordability, mileage, power, appearance, Comfort and few other variables on buying behaviour of Maruti car owners. Since the aim of the survey is to allow every person to list his/her opinion about their preferences in cars and models, closed ended questionnaire was prepared for primary data collection. The secondary data was collected through various books, journals and websites. The sample for the research is randomly selected from the population and the sample size is 52.

Car is the result of those never-ending innovations in transportation technology. Every year, new car models with unique and specific functions are released and introduced to the public. From the steam-powered

Today automobile industry is regarded as one of emerging competitive market. Automotive industry has been enjoying an era of relatively strong growth sales and profitability. Auto industry depends heavily on customer trends and tastes. While car companies do sell a large portion of autos to businesses and car rental companies, consumer sales is the largest source of revenue. Behaviour of customer is the important factor in the buying decision. so I here thought of considering consumer preference while choosing the car. I consider understanding of consumer preference is to be given top priority from the company perspective. Company must need to understand the key factors which consumer consider as their top priority while choosing

Increasing disposable income and availability of better alternatives have raised the customer expectations and array of choice. This has led to a decline in consumer loyalty towards particular vehicle brand. The bargaining power is enjoyed highly by Indian consumers.

The car industry has constantly provided us the consumer with a wide range of choices and varieties to suit our needs, but with the vast amount of competition how do car manufacturers attract our attention. Unique designs, impressive technology, price and customer service are all the areas consumers look for in a car, to meet these demands car manufactures need to constantly come up with new ideas to stay ahead of other competitors, introducing creative ideas which are better than what was in use previously is innovation. Innovation can also be implemented internally as it can help manufacturers be more efficient and reduce costs before products are released. Depending on resources and stature, each manufacturer will manage

The automotive industry is mainly in the secondary sector of the EU economy as the automotive companies are mainly involved in the production or cars, vans and buses. There are statistics presented by (ACEA, 2015). The industry has a total production value of €681.50 billion in 2013 and this value comprises of total production of motor vehicles and total production of passenger cars. Producing motor vehicles and passenger cars in the EU accounts for 19% and 22% of worldwide production respectively. 13.6 million and 11.9 million units were registered as Producing motor vehicles and passenger cars in the EU respectively. There are 12.7

BMW one of leading car manufacturing company at United States introduced a new market strategy in order to increase the sales of customized vehicles. But introducing of new marketing “Dream it. Build it. Drive it.” Lead to decline in BMW’s SUV sales at America so that it required a immediate response. BMW’s X3 model launched a new online service allowing the customers to view their car being manufactured by means of

India’s transport sector has predominantly been driven by the growth of Internal Combustion Engine based vehicles that run on petrol, diesel and compressed natural gas (CNG). The growing middle income class and their increased aspirations, cheaper finances, are some of the key factors that led to increased demand for personal mobility. This led to proliferation of production and sales of two and four wheelers in recent decades. As per recent statistics, India’s annual vehicle production is more than 25 million. Two wheelers has the largest production share of 79 percent, followed by passenger vehicles 14 percent and the remaining 7 percent largely comprising of commercial vehicles that include three wheelers, light commercial vehicles and