European Business Sector : Automotive Industry

3425 Words Mar 31st, 2015 14 Pages
EUROPEAN BUSINESS SECTOR: AUTOMOTIVE INDUSTRY

KARL ANDERSON

EUROPEAN BUSINESS ENVIRONMENT
DR. INMA RAMOS
WORD COUNT: 1500
01/04/2015
RICHMOND THE AMERICAN UNIVERSITY IN LONDON
Outline
I. Introduction
A. Members of the Automotive Industry
B. Goods and services that are offered
C. Rudimentary production statistics
D. Trading in and outside the EU
II. Internal Market
A. Achieving free movement of vehicles across the EU
B. Free movement of car sharing in the EU
C. Free movement of workers in the ACEA across the EU
D. Free movement of capital in the EU automotive industry
E. Public sector procurement of automotive vehicles and car sharing
F. The internal market being important for supply chain
G. The internal market is important for R&D
H. Trading barriers in the automotive industry (technical and physical)
I. SWOT Analysis of the automotive industry
III. Safety barriers and regulations in the EU
A. Shared social responsibility between the EU drivers and the ACEA car manufacturers
B. Ways of improving road safety in the EU
IV. Competition
A. Competitive nature of the industry
1. Increase in innovation of new automotive
2. Higher automotive quality
3. Degree of choice for consumers
4. Lower prices for purchasing vehicles
B. Competitive members in the industry
1. Cartels
2. Abuse of dominance (monopoly on car parts)
C. Percentage of market share of the members in the industry
V. Main Objectives
A. Encourage competition amongst the vital…

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