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A Brief Note On Social Media And Seo

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Social media and SEO Just a decade ago, search engine optimisation was pretty straightforward. All you had to do was make sure the search engines could crawl your website, use the necessary keywords and get yourself as many links as possible. As the search engines became more and more sophisticated in terms of delivering very accurate and personal results, the basic SEO signals were no longer enough. Social media however, specialises in the signals that search engines now crave; identity and relationships. There’s a huge amount of power when it comes to identity and relationships and the best way to describe it would be to compare it with everyday life. If a complete random stranger came up to you and told you that the new hybrid BMW i8 …show more content…

Amit Singhal also went on to explain that anything else would simply trivialise a very hard product. How social media feeds SEO When you understand just how important identity and relationships are to search engines and subsequently SEO, you can begin to change your marketing behavior in order to put yourself in a better position to benefit as the tide swells. Simply blasting Facebook posts that link to your website however won’t instantly give you more link authority. This is due to reputable social networks stripping the link authority from the links off to the other websites by using 302 redirects or nofollow attributes. The question therefore: where exactly does the value to organic search come from? The following three ways, that’s how: • Indirect link building – if no one actually gets to see your content then no one can link to it. Social media can be a very powerful way to expose millions of people to your engaging content. The more that see it, the more likely it is to earn you reshares that expose even more. Increasing the number of reshares will increase the number of people seeing it and will therefore increase the number of people likely to link to it on a another blog or website that does pass link authority back to your website. • Personalisation – social relationships also create an opportunity for your content to show up in that individual’s personal feed. For example, if George likes your

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