A Campaign For The Signing Of The Plan. The National Plan

1817 WordsApr 19, 20178 Pages
A campaign for the signing of the Plan The National Plan for the Development for the Afro-Peruvian population is not only an effort of the government, but mostly a long time demand from the Afro-Peruvian movement. In that context, the signing of this document was important in many ways for the organizations, specially taking into account the stage the Plan was in. The Afro-Peruvian movement recognized the danger that this situation represented, since that the president not signing the Plan would mean not only that the document was not going to be applied inside of the State, but also that the process by which each governmental agency approved and accepted the document would vanish. Therefore, this was a risky situation that could mean…show more content…
#OllantaFirmaYa: the importance of social media in the public campaign The current social mobilizations differ from the past ones in many aspects, being one of the most important the existence of new communications technologies that facilitate the access to content and information. As Peter Dahlgren and Wim Van De Donk refers, “internal and external communication of social movements was and is heavily based on direct interaction among physically present people” . However, the Afro-Peruvian movement required some quick tools that had the ability to easily engage the population in this formal request for the signing of the Plan and then they decided ICTs and social media to be one of the main communication strategies deliver the message. In this same line, Castells argues that new ICTs “invigorate an explosive type of informational politics, resulting in a new kinds of civil society based on the electronic of grass rooting democracy”. In this context, three basic actions were proposed: the creation of a Facebook group to organize the Afro-Peruvian movement and the group of people that joined the protest, to call for meetings and discuss the actions in real time; the publication of an official Facebook page that concentrate the information and the visual media that the campaign
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