A Comparison of Two Advertisements Essay examples

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A Comparison of Two Advertisements Advertising is a way of publicizing a product that you want to sell. There are many of different things to advertise, such as clothes, shoes, cars, watches etc. Advertising promotes the latest goods that are out in the shops. Advertising effects me everyday because every time I see a advertisement it attracts me to the product and I think about buying it or saving up to buy it. In this assignment, I will be talking about two different car advertisements; one car advertisement, the Fiat Stilo advert comes from FHM magazine, a publication aimed at young men aged sixteen and over. The other car, the Rover Streetwise advert comes from the Radio Times which is…show more content…
The Rover streetwise advert has pictures of daily life things such as coffee, donuts, a football, children’s Wellingtons boots and a shopping trolley with groceries inside the trolley. This indicates that the car is a family car and is aimed at married women mainly but can also be used by a family man to drive to and from work. The slogan for the advert “shrugs of life’s little challenges” is related to the pictures for example the child’s muddy Wellington boot. The donut would represent the father who is hungry on the way home or to work, the shopping trolley would represent that the car is useful for a family shopping spree. The advert also uses the word ‘Bump’ which is saying that even if a heavy load is in the car it can still go over speed bumps. I like the way the advert creates an image of characters in the readers mind, although you cannot see a physical person (image) but the pictures imply their existence. For example, like when I saw the picture of the Wellingtons, an image of a little boy was the first thing I thought of. The advert tells stories of different family lives because each picture relates to many things in everyday life. I wouldn’t buy this car because it’s Rover, and I don’t like rovers I don’t think they are good quality cars. However the way this car is designed is nice, it is an attractive car and I wouldn’t mind driving it. I appreciate this
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