Deconstruction of an Advertisement Essay

Over 17 million cars and trucks are sold around the world every year. Amongst the plethora of car companies aiming to convince shoppers that their car is paramount, marketing teams ought to go the extra mile. By developing a persuading advertisement, companies are more likely to sell their products. On February 6, 2011, Volkswagen aired a Superbowl commercial for the first time in over ten years. This commercial would be one that awakens the inner child of millions. By employing pathos, ethos, and logos rhetoric techniques, Volkswagen is able to appeal to consumers in order to sell their new car.

     We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product

Obviously this ad stretches the truth, and reality, quite a bit to get the point across that their tires do in fact stick to the road, but it does succeed in its message of getting you to buy their tires, if you are cleaver enough to figure it out. At first glance this dark ad is not quite obvious about its purpose. You see wheels. You see a road. You see the Yokohama logo, and a car chassis in the background. But what’s the point, and why is it important? Without a closer look and a few moments of analyzation, one can easily ignore the UFO that seems to be peeking out from the clouds above. If you miss the space craft, you lose the whole joke and furthermore the entire message of the advertisement; what you are left with is confusion. However, if you take the time to look at the full image, and you see the space ship, with a light beam between it, the car and the quartet of tires on the ground, a smart person –like you– will put 2 and Pi together to understand that Yokohama wants you to know that

This Kia commerical is persuading the audience to buy the Kia Niro. Kia does a fantastic job of persuasion. Kia uses a public figure, humor, a catchy phrase, and rhetorical appeals to get their main point across. Kia wants the audience to go away from the commercial knowing that the Niro is the most fuel efficient crossover. First, using Melissa McCarthy, a well-known actress, is brilliant on Kia’s behalf. Commercial companies rarely use movie stars in T.V. commercials; they normally use actors who work for the commercial industry. Using a big time actress, not only catches people's attention but makes the ad more memorable. Second, the ad is very humorous. The numerous Melissa

This ad makes the assumptions that when women see this ad they will feel that if they do not dress the way the models are shown they will not look beautiful. The few seconds that the ad spends on talking about the women’s clothing is, somewhat a large difference between the men and women information of the ad. They spend more time on women’s fashion because of: all the choices, details, and parts that go into an outfit. The stereotypes that are shown in the ad are people who demonstrate their obsession for fashion; the actors live the perfect life which is to be wealthy and fashionable. Society believes that all women have vanity; for instance, women prove this theory with their actions of being shopaholic and wearing only the finest silks.

Subaru managers suppose that's a market of as much as 60 million purchasers-a ways bigger than the niches of teachers, tree huggers, and gays and lesbians that it can be lengthy been associated with. The bottom line through maintaining the quirky persona of its brand and preserving costs low, Subaru has quietly, but aggressively, expanded development. SUBARU goals young ASIAN AMERICAN BUYERSSubaru's American division is taking audience segmentation a step further with the discharge of a new promoting crusade for the 2011 Legacythat specifically targets the chinese language-American market. SUBARU TURBOCHARGES customer research it can be no longer convenient for an automotive enterprise to hit on all advertising cylinders this present day.

Humor is being used to engage the audience in this Susuki advertisement for several reasons. Using humor in advertising makes the ad more relatable, keeping the audience engaged, and making the advertisement one to remember.

The car and the woman in this case are facing each other, as if they are in a ‘face-off,’ as the woman is attempting to ruin the car out of spite. The constant exposure to this stereotypical jealous woman leads girls of all ages to assume that they themselves are supposed to be jealous of the men and other objects exemplified in the media. By portraying women and their actions in a stereotypical sense, the media is suggesting that if a girl is not acting a certain way, then there must be something wrong with her. Obviously this can lead to many self-esteem issues and eventually more serious issues. But it does not stop there, as this Audi ad goes deeper and does more

The ad makes the logical argument that these cars are all a little different, whether it be their age or just size. After making this point, the ad goes onto claim that these cars are different, “Just like us.” Both of these points are true, and as a result create a logical chain. These cars are different, and we are different, right? By relating the Prius to humanity, this logic ends up slightly personifying it, and seems to almost be attempting to trick the reader into showing this car affection, making buying one seem less like buying a car, and more like a buying pet. In the end, logos in this ad relies on solid claims, but the effect it has on the potential customer is anything but logical.

This advertisement has been created to promote the Volkswagen Golf Gt to an environmentally friendly audience. It achieves this by using the powerful juxtaposition of a peaceful image contrasting with a dark and violent scene. To further this contrast, the advertiser has placed the car directly in the center. This implies there are two very different personalities to the car. Effectively personifying the car.

This demonstrates that the audience for this magazine is also countrified and patriotic individuals. When analyzing each individual ad, the audiences veers off into two completely different directions. In an interview with a Delta College student named Tyler Sanford, he expressed how the Toyo Tires advertisement snatched more of his attention because of its masculinity. The question that follows is, was this a hidden message to reel the viewer in and in result, the viewer would search for the meaning behind the advertisement? In a different interview with Larry

In the first advertisement, it shares a behind the scene commercial video in the process of making the film to advertise the car. It uses a lot of ethos to promote the car. The authority of famous producers and actors bring the car onto a higher stage. The credibility of these people develops a trust for the audiences to be interested in the commercial. This distinct product fit perfectly because it reflects the character in the movie to be “sophisticated, sexy and smart”; these words were used to describe the car. The image of the main character in the movie is portraying a fancy, upper class and successful business woman. She was wearing a white silk blouse and a white skirt that comes with a tight belt around her waist. She also wore a white suit jacket over her shoulder; which brings out a glamorous look that creates an image of a successful

Fiat, an Italian automobile maker, reentered the American market in 2009 when the automobile group purchased the majority of Chrysler’s assets amid the aftershocks of the recession (de la Merced and Maynard). Fiat had departed from the United States in the early 1980s as a result of their cars’ widespread problems with quality (Schwartz). After Fiat’s 27-year absence, the company introduced their Fiat 500 line, including the new Fiat 500 Abarth, a sportier and more powerful model of the compact hatchback (The Richards Group). However, Fiat had to combat a lack of brand awareness as a result of the company’s absence from the American market. In order to create awareness and promote Fiat’s line, the company released a commercial for the Fiat 500 Abarth, titled “Seduction” (Page). The commercial’s use of sex appeal, rhetorical strategies, and a peripheral route of persuasion contribute to its overall success. “Seduction” is effective to the extent that it successfully relates the message to the intended audience, engages the audience, and establishes the Fiat 500 Abarth’s credibility through a humorous and entertaining, albeit sexist platform; however, the commercial merely gets the audience’s attention, it fails successfully motivate the purchase of a car.

Advertisements play a key role in the diffusion of pop culture. This tie advertisement by Marja Kurki, a Finland label potrays a geisha leaning across the table tugging on a male westerner’s tie. I can denote that the geisha is trying to seduce the westerner, and the setting of the advertisement, comprising of Japanese furnitures such as the tatami further enhances the traditional Japan concept. The copywriting on the advertisement, “It might change your character” is a connotation as to how with their product, one can change even the submissive, conservative ideology of a geisha to be daring and

Obviously, the problems that the advertisement seeks to address are providing a product which is practical and also elegant. BMW is a band which meets the needs of high quality car and showing the status of customers. When people driving a BMW across the road, the strangers on the road side may attractive by the design of the car, as BMW emphasizes making a good fist impression (John Brink, 2013). On the other hand, it is important for drivers to think about is the performance of the car (John Brink, 2013). BMW offers comfortable conditions of driving experience