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A Modern Wall Street Journal Survey

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A modern Wall Street Journal survey of students in four Chicago-area schools found that more than half the fourth-grade girls were dieting and three-quarters fell they were overweight. Specifically, respondents in this study trust that women are not accurately depicted in advertising in Canada. Methodology In order to address the research propositions of the study, the encore needed a method for mention the types of pistillate portrayals featuring in the context of consumer magazine advertisements. Content analysis was chosen for it is the best at providing “a scientific, quantitative, and generalizable description of communications content” (Kassarjian, 1977, p. For example, the advertisement for Stove Master, a very-cleaning oven quarantine the women as a housewife within the domestic sphere. However, advertisements of cosmetics may also show females in no-traditional roles, which feature as successful professionals that endorse the product to consumers in an attempt to catch attention of the audience.Utilitarian products may be also associated to manifold female stereotypes including decorative, traditional, non-traditional and neutral images of women. In the past, the patriarchy was a dominant family model. Feminist environment had a significant impact on the change in this post. Nevertheless, many social institutions, such as mass media, still use gender stereotypes, basing on the assumption, that they are well known to everyone and help the receivers to understand
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