A Project Report on Study of the Axis Bank Its Financial Services and Consumer Perception of Its Services.

• In 2013, Axis Bank voted in favor of most trusted private part bank in the nation in the Most Trusted Brand Survey

Foremost, I would like to express my sincere gratitude to my advisor Ms. Upekha Manamendra for the continuous support of create this report, for her patience, motivation, enthusiasm and immense knowledge. I could not have imagined having a better advisor and mentor for create my report.

The growth of the bank’s revenue for its shareholders, is also as a result of the respect the bank has on delivering quality services, respecting the views of everyone involved in their business, having a leadership system that is easily approachable, being

When determining the bank’s future over the next five years, one must analyze what the bank needs to focus on in order to achieve the individual goals. The bank’s mission is to work towards offering its customers the one-stop financial shop concept delivered with an unexpected, unsurpassed level of customer service. In order to achieve this mission, FirstBank must be able to continue to strive to be better and never settle.

I take this opportunity to express my sincere thanks and deep gratitude to all those people who extended their whole hearted co-operation and have helped me in completing this project successfully.

With the outstanding performance through the years of UOB, its mission statement has been realistic and it certainly have helped the company to stay on track and to achieve its vision of being a premier bank, as it has eventually became the top leading bank Asia and the Asia Pacific region. The mission has greatly equipped the bank with the right attitude and goals to help achieve its vision. By being committed to providing quality products and excellent customer service, it paved the way for great excellence which is a key factor to become an outstanding bank in comparison with the other competitors.

A very important part of any successful bank is to provide help and support to their customer whenever and wherever they are to require it, and so to be able to provide an award winning customer services would create a better experience to the customer, and consequently creating ripple effect, first by creating a satisfied customer, to which ensures to increase a customer 's chance to increase his/her business with the bank and therefore increasing the the organization revenue, and also to increase the institution net promoter score, to which the bank service have provided both a happy customer, and also a promoter of the bank which helps it to attain and acquire new customers due to current customer appraisal of the bank which lead to the new relations created by the bank.

Service in this fragment ought to be separated as there are loads of other comparable services offered by different banks; in any case, the service of Barclays regularly stands distinctively to the requirements of the client. In addition, advancing the services will be exceptionally troublesome so the bank ought to utilise different method for advancement such as TV; daily papers, radios, and so forth as they will cover huge are in less time (Huang & Sarigöllü, 2012). Besides, at the second section costs of the product can be kept high as they are targeting the general population with high income. Moreover, this sort of corner section direct selling would be fitting as the business sector is little and not

As a result, a new service “Tawasul” launched in the market and the reason why the Bank choose it as their competitive advantage because it provide all the differences a competitive advantage should hold and as will it met the banks objectives. As a service that is different “Tawasul” have it all. It is Important to the customer, distinctive as no other bank in the same market provide the same, superior .communicable, pre-emptive as it’s not easy to be cloned, affordable to customers and finally profitable to the Bank.

This process achieved them customer loyalty and increased the revenue for the bank and reduced the cost for them. According to many researches, banking is the sector which doesn’t need too much promotion techniques rather than the best way to adopt is to take care of the customers by the transaction accuracy and

So as to assess the service quality performance, the five dimensions of service quality model were used. From the five dimensions of service quality model, the banks were found to be top-quality in providing appealing service environment. The banks are good in tangibility, reliability, assurance, and empathy dimensions. The mean score value for responsiveness is last compared with other dimensions indicating lesser performance of these banks in this dimensions of service quality. This is the part where banks need to work with the aim of improving customer perception of service quality. Bank employee those who specially have contact with customer need to be continuously trained with proper skill of providing caring and prompt service.

We are the leading bank in Pakistan and our success depends upon trust. Our customers - and society in general - expect us to possess and steadfastly adhere to high moral principles and professional standards.

The increasing demand of electronic transaction to meet the needs of customers to be media to serve and improve the service for customers. The Company’s commitment is the expansion of the Company will be directed to continue to enter the “next level”, thus becoming a national bank with high and sustainable profit growth (“A Strong Sustainable and Profitable Bank”). The Company becomes greater in terms of assets and earnings, stronger in terms of capital, and better in terms of service. The Strategic policy established to support company is very strategic commitment to 2014 among others is develop and Improve the quality of service This was among others conducted through improving electronic banking to improve corporate image and fee-based income, as well as services to customers in e-banking

It gives me deep pleasure in acknowledging the valuable effort extended to me by various personalities in completion of my project because every project needs inspiration, guidance and help at every step. For this, I would like to thank Dr. Lakhwinder Singh, Head of department, for giving me opportunity to work under Dr. Fulbagh Singh, Department of Commerce, Guru Nanak Dev University, Amritsar. I offer heartfelt gratitude to Dr. Fulbagh Singh for his keen interest, suggestions, extreme support and invaluable guidance during the course of this project.

Type Industry Founded Public (NSE: SBIN, BSE: 500112, LSE: SBID) Banking Financial services 1 July 1955