A Report On Myer 's Social Media

3096 Words13 Pages
This report has analysed Myer’s position in the Department Store industry, and identified the target demographic which should be targeted based on information found in the IBISWorld report. The 34+years old segment has shown signs of increased social media use as well as internet use. Moreover, a stark increase in mobile phone usage across the board has given Myer a need to change their current social media strategies as well as their other digital marketing techniques. Myer’s social media has been found to be poorly integrated, and each separate app is working on its own rather than cohesively which leaves some of their apps obsolete, while others thrive. Moreover, the rise in visual media and mobile phone internet usage is not being…show more content…
The report will analyse the current marketing strategies currently in use by Myer and then analyse the current digital trends. Furthermore, strategies and tactics will be discussed based on the information the report contains and finally a recommendation for Myer will be given based on the digital marketing strategies that have been devised as well as the data and information that has been researched in this report.
3. Background

Myer is a mid-range to upscale Australian department store chain. They house a variety of products, including men’s, women’s and children’s footwear and clothing as well as cosmetics and fragrance and general electronics and other home wares.
Myer is part of the Department Stores industry, and is one of the 4 major players in that particular industry. (IBISWorld, 2014). The industry is dominated by Wesfarmers Ltd, Woolworths Ltd, Myer Ltd and David Jones Ltd. respectively. The industry is estimated to be worth $19 billion dollars, and expected to grow by 0.3% over the next year. Since Myer is more upscale, it tends to compete primarily with David Jones rather than K-mart, Target and Big W, who have a larger market share. IBISWorld Snapshot Statistics
IBISWorld has identified that the industry is currently in the mature stage of the life cycle, which means new innovations such as the proposals in this report need to come into effect in order to help it grow.
The industry has found that consumers aged 15 to 34 years account for 33% of the
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