A Report On Myer 's Social Media

According to Pettinger(2004) The Company extends its pillar of service not only by aiding clients in making decision to shop in stores, but also making it easy for them to drop by the stores and shop. There are two potential competitors existing in the market .There is Woolworths which has an 8% stake of the vast Australian market share and uses its subsidiaries such as Home Hardware and Timer, Thrifty Link, and Masters Home Improvement. There is also Metcash which has a 7.3% market share and uses its two subsidiaries: True Value Hardware and MITRE 10. Bunnings is currently the market leader in Australia (see Appendix figure1.1).Australia’s largest and most profitable home improvement retailer with (9,012,000) customers who shop at Bunnings over period of four week July 2014. This numbers was up in July 2012/13 which was 8,435,000. Bunnings potential competitors are Mitre 10 (1,789,000) and Masters (1,217,000).

M&S are one of the UK's leading retailers of clothes, food, home products and financial services. Some 10 million people shop with us each week in over 375

In the period up until the mid 1990's M&S had a market leading share of the clothing market. They used their resources and subsequent capabilities to exploit their differences from the competitors and create competitive advantage by:

Coles Myer Limited (CML) and Woolworths Limited (WOW) are two major Australian companies with extensive retail interest and listed on the Australian Stock Exchange. They are Australian public companies which operate a number of retail chains.

The third issue for Trader Joe’s is their lack of social media presence. Trader Joe’s from their beginning has used a customer newsletter and occasional radio ads in order to promote their brand, and these advertising methods have not changed with the introduction and prevalence of social media. Many brands nowadays are seeking to gain a competitive advantage over the

The Myer’s team value their members as their most important resource and consists of 78.8% female team members. The team is committed to offer a supportive and challenging rewarding workplace that enables workers to contribute and develop their full potential. For attraction and retention, Myer’s offers rewards such as team member benefits which include store product discounts, workplace flexibility and a variety of unpaid and paid leave options. With a total of 12,500 team members, Myer’s has a retention rate of 74.4%.

Myer, the largest department store retailer in Australia, re-listed on the Australian Stock in November 2009.

In 1985 G.J Coles, primarily a Melbourne-based supermarket chain, merged with Myer Ltd, an upmarket Melbourne department store, becoming Coles Myer Ltd. The merger was brought on by an expectation of significant cost savings from sharing services and overheads such as purchasing, warehousing, information technology and property. However these benefits never occurred. Coles Myer was burdened with poor management, bad strategic decisions, and internal conflict. Their share price was faltering, and lagging behind their biggest competitor Woolworths, and profit had been stagnant for three years.

The original name of the Coles Myer is from the first GJ Coles & Coy. Ltd., (Coles) discount Store. In 1919 a larger store was opened again in Collingwood with slogan “Nothing over 2/6d after those in 1921 GJ Coles & Coy. Pty. Ltd. was

I liaised with program/project managers to write business cases, perform the cost-benefit analysis, gathered business requirements, process mapping of current and future state, for ‘Compliant Labelling Project’, ‘Speed to Market’ for new products and ‘International Supply Chain Development project’. Analysis and awareness of the international markets that influenced this area of Coles Myer was critical to the success of this role. Aspects such as exchange rate, market drivers and trends were all assessed as part of this

Myer is the largest department store and has been popular with renewal style and fashion for over 100 years in Australia. The following char

Marks and Spencer (M&S) p.l.c. is one of the largest retailers in the United Kingdom with a selling space of 12.5 million square feet, was established in 1884 as ‘Penny bazaar’. M&S sells clothing, food, footwear, gifts and home furnishings in its 760 stores around the world. The company’s wholly own and franchise stores operates in Europe, Hong Kong, Far East, Australia, Middle East, the Bahamas and Bermuda making a total of 34 countries.

MYDIN is one of the largest retail and wholesale organization in Malaysia with close to 90 outlets with consisting of hypermarkets, mini markets (MyMydin), convenience stores (MyMart), Bazaars and emporiums in the nationwide. It carries a broad range of goods ranging from food line, household, soft line and hard-line items. The Soft line products include cosmetics, textile, leather and various clothing whereas the hard-line products include hardware, electrical, stationery, porcelain and toys (Mydin, 2014). Besides that, “Mydin has been appointed as the operator for the Malaysian government-initiated Kedai Rakyat1Malaysia (KR1M) outlets in 2012 and open another 90 KR1M outlets for the year 2013 in the whole of Malaysia” (Ariz, 2013). In addition

Ackerman’s is a high manufacturing company that make use of its operational costs on a large scale ,this is something that new entrants on a small scale would not have .Economies of scale are achieved when production is increased in a given period of time .A large number of units are produced when it offers assortments of more styled items including the well-known national and international brands during the Star Deals .The low unit cost makes it difficult for the small new comes to break into the market to compete effectively

The survey revealed that consumers predominantly were between below 20 and more than 26 years of age. It’s about 26 people 20