A Report On The Toms Website

Originally, the plan was to sell TOMS shoes on a small scale, having each pair made to order out of Mycoskie’s apartment. Word spread about TOMS shoes being a quality product that was leading the charge in an important global cause and suddenly, the brand began selling more than Mycoskie’s apartment could lodge. Needing more room to grow, TOMS shoes moved into a warehouse located in Santa Monica where it is currently headquartered. Today, TOMS shoes can be found in countless specialty boutiques around the world, along with large scale stores such as American Rag, Urban Outfitters, and Nordstrom (http://www.businessweek.com/smallbiz/content/jan2009/sb20090123_264702_page_2.htm). In the final months of 2008, TOMS shoes began making significant moves within its market in order to maintain a solid brand. In order to do this, TOMS moved towards the international market and selling of TOMS products in France, Australia, and Italy. Thus far, that move

However, with fickle consumer tastes, this trend may die out in a few years. Apart from contributing to a doomed marketing plan, this will also because those aided communities to go right back to where they started, before TOMS. An international expert, Saundra Schimmelpfenning, states “TOMS Shoes is a good marketing tool, but it is not a good aid.” She goes on by criticizing TOMS for competing with local producers. “The idea of creating jobs that pay a fair wage and provide necessary benefits,” she says, “can have far more impact than aid” (Schimmelpfenning 2012).

Since 2006, Soles4Souls has been working to get the less fortunate shoes. Shoes is a very important thing, a mile walk to the well to get water without shoes could be a back breaking journey but with shoes it seems to be just another one of the days small tasks. Soles4Souls has also teamed up with Macy’s, they both decided on a goal of giving out 50,000 coats in the year of 2013. They did it and since then Soles4Souls and Macy’s has kept their partnership and have gave out a total of around 130,000 coats nationwide (Home-Soles4Souls). Their organization is located in Nashville, Tennessee where they are ranked 40th out of the top 100 highest populated metro areas according to the National Alliance to End

Sportsman Shoes has been a leader in the shoe industry for more than thirty years. Sportsman manufactures and sells athletic shoes for all types of sports. The company has pursued a low-cost strategy in order to sustain their success. They sell a limited number of shoe designs and have held costs low through manufacturing efficiency and standardized operations. However, the past five years have been a struggle at Sportsman. The shoe market has seen a rise in the availability of low-cost imported shoes that has threatened Sportsman’s competitive position. As a result, company executives have decided it is time for a strategy shift.

The co-founder of Toms travels to many different colleges to reach out to peers because he wants the new generations to be concerned and aware with different things. and helping others is one that everyone can do if they cant help by buying a pair they can help by not wearing shoes for 24 hours and that event that is called One Day Without Shoes, is targeted mostly to students because they are the ones with time and its a free advertising by

Social responsibility as well as social responsible clothing such as Toms, One for One support socially worthy causes that impact the trend of social responsibility. This brand validates social causes and those who lack physical goods and financial donations such as the one for one movement. TOMS shoes come in a variety of styles and color, and promises customers that every pair of shoes they purchase, a pair would go to someone in need. According to Joanne Fritz, “Mycoskie's idea took off to such an extent that TOMS has now expanded into sunglasses, using the same giveback formula, coffee, the purchase of which provides water where it's needed, and TOMS invests in other social entrepreneurial enterprises. in fact, the TOMS giving universe keeps on expanding and now includes nutrition, healthcare, and education.” (Joanne Fritz, 2016)

In the commercial, it talks about “With every pair you purchase, TOMS will give a pair of new shoes to a child in need.” I think every pairs of shoe they gave out to with the help of the organization they were able to distribute to the children that live in different part of the world. The founder of TOM’s shoe, Blake Mycoskie, travels to Argentina, he helps out children by gave them a pair of individual shoes like myself as a viewer was in touch by the fact that there’s people out there actually care about the conditions they live in running low with food and water. Ho uses a different approach to reach out to the viewer who gave him love and support. He wants the customers to get involved and be part of the TOMs program. The kids seem happy;

TOMS Shoes is a most humanitarian organization; they are a for – benefit business with a major heart. The organization was established by Blake Mycoskie in 2006. Mycoskie set up the organization after he saw outrageous destitution in a few nations including Argentina as a hopeful of the "Astonishing Race Contest" on CBS Television. Amid this occasion he saw villagers youthful and old who couldn 't bear the cost of a solitary match of shoes. In mid 2002 he found the agreeable and one of a kind ranch shoe worn by local people known as the "Aspartate". (TOMS.com) Mycoskie formed a shoe after this style, one that was adaptable, strong yet great and comfortable and had them fabricated in Argentina. At that point Mycoskie came back to the United States equipped with the shoes and a commendable mission. His central goal and one of a kind business proposition included approaching retail locations to offer his TOMS shoes, then for each match of TOMS sold he would give a couple of TOMS to a youngster in need. A Los Angeles boutique, American Rag, had confidence in the story behind the shoe and turned into Mycoskie 's first retail client. "Amazingly, that end of the week gathered him $88,000 in requests. Two years after authoritatively building up TOMS Shoes, the business had "$9.6 million in income." (TOMS.com)

Everyday, billions of people look down at their feet and squeeze them into a pair of shoes. For probably most of those people in America, when they look down at their feet, they see a shoe with a swoosh on it. This swoosh belongs to no other than one of the most popular sneaker companies, Nike. I decided to look further into this popular shoe company's success. It turns out Nike isn't even one of the oldest shoe companies, but it is less than 60 years old. Nike had to figure out how to become better than just an ordinary sneaker company.

Many of us are clueless on what goes on in the world. Rolling Stone magazine is a way for the younger generation to experience different styles. Whether it be from shoes, to music, to learning about young pop stars on the rise, the younger generation has a way of finding all the latest trends and ideas. The Britton Hill collection company is attempting to capitalize on the young audience of rolling stone to sell their product, particularly because most people in the world suffer from either uncomfortable stylish shoes or comfortable unstylish shoes. They grasp the idea of how a shoe can be more than just one thing. They can be comfortable, stylish, and able to withstand harsh conditions. The Britton Hill Collection did a wonderful job creating

The primary target market of TOMS is males and females between the age of 19-24 that want to combine the creativity of being a trend-setter with the satisfaction of being socially responsible. This age range is a part of what is known as Generation Y, or the Millennials. Generation Y has brought a trend of social awareness and activity. From 2002 to 2005 the number of people volunteering went up 25%. This generation is all about giving back to the people, so Toms allows this group to give back by purchasing their shoes. TOMS has also done its homework on this group as well. Utilizing social media, TOMS reaches out to over 488,000 twitter followers, 280,000 Facebook fans, and several thousands of YouTube users. TOMS understands that generation Y prefers hands on involvement. In order to make that happen, TOMS fans are allowed to take part in a yearly One Day Without Shoes movement to understand what it is like to be shoe-less. In addition to the giving back and the social movements, TOMS shoes let young adults be expressive in their style. The plain shoe design makes way for creative minds to manipulate the shoe as anyone may please. TOMS is mainly focused in the U.S., but the shoes are available in over 30 countries globally

TOMS sets the best example of corporate responsibility and cause marketing. With every customers’ purchase, TOMS extends his help to people in need in more than 70 countries around the globe. One of the ways TOMS makes a positive social impact is by providing brand new shoes to children in need. They have donated more than 60 million pairs of new shoes according to its website. Another reason TOMS is making such a great positive social impact is by supporting treatments for some of the most common vision issues, such as prescription glasses, sight-saving surgery, and medical treatment, through customers’ purchases of any of TOMS’s eyewear products. Patients with lower resources are able to receive a full eye exam and diagnostic. Those patients

For every pair of shoes that is bought, Toms donates a pair to a child in need. This one for one program became popular among customers because Toms made their customers feel like they were making a direct impact on the lives of those in need by simply buying a pair of shoes. Additionally, the story of how Toms was started was unique which is another reason why so many people fell in love with the company. They challenged the orthodoxy that people in third world countries are stuck in their ways, by providing shoes to kids so they are able to go to school and get an education. Since their creation, Toms has expanded to eyewear, bags, and coffee to provide services such as sight saving surgeries, safe child birth to mothers in rural countries, and clean water. They challenged that it is possible to make a difference in the lives of people around the world by simply purchasing products consumers usually

TOMS Shoes began in 2006 with a "One for One" initiative, for each pair of shoes sold they donate a pair of new shoes to a child in a developing

I have always had a keen interest in helping others. For as long as I can remember, I have been donating my gently used clothes to underserved children in Sierra Leone. My grandmother, who immigrated to the United States over forty years ago in pursuit of a better life, never forgot where she came from and pledged to help less fortunate Sierra Leoneans. As I got older, I felt a need to join her in this wonderful mission and started collecting new and used clothing and shipping them in plastic drum barrels to The Milton Margai School For The Blind in Sierra Leone. It soon became clear to me that providing children with used clothing was not enough and I wanted to do more, so I started to think of a way to provide children with brand new shoes.