A Rhetorical Analysis Of 1984 By Malcolm Gladwell

All in all, Gladwell helps paint a picture of what’s said to be behind the locked door of the subconscious. He uses repetition and rhetorical questions to stress how thin-slicing plays a crucial part in our world. The power of our minds are limitless but Gladwell is still searching for the key to unlocking the truth of our unconscious

Throughout Gladwell’s article he uses logical appeals to help prove his argument. One way that Gladwell validates his argument is by providing a thesis for the audience to follow. His thesis statement being placed at the end of the first paragraph is clearly displaying to the audience of what is to come out of the rest of his article, and what his stance is on the topic. Gladwell quotes Steven Johnson, saying that he “proposes what we thought was making us dumber: pop culture” (1). By Gladwell using this as his thesis he is informing us that his article is going to go into how pop culture was seen to make us dumber, but that there is proof that it has done just the opposite. Gladwell also uses the logical appeal of scientific facts to back up his argument. Gladwell used scientific data to help prove his argument to be true. In the article “Brain Candy”, Gladwell’s use of his thesis, the thesis’ placement, as well as how he used scientific data for back up, shows that Gladwell was doing a good job of using logical appeals to help prove his stance

He asks, “How are human beings connected? Do we all belong to separate worlds, operating simultaneously but autonomously, so that the links between any two people, anywhere in the world are few and distant? Or are we all bound up together in a grand, interlocking web? (Page 34)” Gladwell doesn’t actually expect readers to come up with an answer, but he does realize that readers wouldn’t consider these questions had he not put the questions in their heads to start with. By doing this he allows his audience to form their own opinions on the questions asked before he reveals what answers the questions were originally designed to expose. Gladwell effectively uses rhetorical questions to get the audience interested early on, therefore making the information given in the selection more important.

An ineffective device used by Gladwell was his use of repetition of evidence and failure to acknowledge counterexamples by forcing the reader into thinking that Gladwell’s theory is the only one possible to be correct. The lack of acknowledgment towards counterexamples thrusts the audience into thinking that Gladwell’s opinion is the only viable one. “Philip Norman, who wrote the Beatles biography”, “nonstop show, hour after hour”, “Here is John Lennon”, and “playing all night long” are examples of repetition of evidence because the author already established that the

Rhetorical questions appear throughout the book, allowing Gladwell to emphasize key points of his message and to interact with the reader in a way that they understand. Rhetorical questions are often used as transitions which introduce the next concept. While wrapping up his chapter about prejudice from subconscious

Without these two strategies, Gladwell would have failed to draw attention and transition from section to section, or build up to and eventually defend his claim with any undeniable facts. Statistics and rhetorical questions do not only apply to arguments about success, but they are also rhetorical mediums that can be and are used in a variety of ways. Rhetorical questions can be seen on posters, in ads, and in any strong paper. How’s that for applicability? Statistics are most commonly found in visual advertisements and websites. They use evidence that cannot be discredited to credit any possible argument. The reason these two strategies work so well together is that questioning adheres to the visceral and emotional side of an audience, while cold, hard numbers build credibility and respect to logic and reasoning. This results in a powerful one-two punch that left many Gladwell readers wondering if they missed the chance to be great because of something as simple as a set of numbers and slashes on a

To start with, Gladwell uses ethos, an appeal to ethics, as a device to effectively explain how

As Gladwell conducts his argument, he writes with confidence and authority, which expresses his passion and knowledge about the subject. Gladwell’s poise throughout the essay, combined with his resume, establishes his credibility and constructs a rhetorically effective argument. Being a best-selling author as well as a professional

Gladwell carefully constructs his argument by offering the real life story of Bernie Goetz. Gladwell uses this example in order to provide a

First, Gladwell effectively appeals to logos. Gladwell appeals to logic through statistics. In the opening paragraph, Gladwell cites statistics by James Flynn: “But if you took out the recalibration, Flynn found, I.Q.

In summing up Gladwell’s argument, the lesson he forwards is very simple. If we continue to believe in the myth of the “self-made” individual, we will continually seek out some strange gifted individual that never existed. In order to be more effective as a society or better stated, a world community,

Throughout Gladwell’s text he uses many paradigms. The first paradigm that he uses is in the introduction of the book. Gladwell begins by using a small town in Pennsylvania called Roseto. There was something very unique about this town. A doctor named Stewart Wolfe he found that the rates of heart disease in this little town were significantly less for those under the age of sixty-five, which during the time heart disease was a huge epidemic. Wolfe began to research the obvious things that one would believe to have an impact on heart disease. He looked at diet

Loneliness is something everyone experiences. However, nobody should have to go through the degree of loneliness of being unable to confide in one person. Everybody needs a person. At the start of 1984 by George Orwell, Winston is completely alone and cannot open up about his feelings towards Big Brother to anyone. He is unable to conform to his natural human nature due to a government in total control. George Orwell’s 1984 communicates the threat on society of a totalitarian government by using literary devices such as irony, foreshadowing, as well as characterization.

In a chaotic environment, some will sink into their negative emotions, but it can also make other people to become better, and this concept is shown by the prison experiment in Gladwell’s story and experience through the war in O’Brien friction. By using the same prison example from Gladwell, one of the volunteers states “I began to feel that I was loosing my identity, the person who volunteered to get me into this prison was distant from me, was remote, until finally I wasn’t that person, I was 416 I was really my number and 416 was really going to have to decide what to do” (158). The surroundings are more influential and powerful regarding to people’s behavior. It is not that someone will always be an evil in any given situation, in the

When it comes to schemes employed in the introduction of Gladwell's book, rhetorical questions take the cake. Upon countless instances, Gladwell used this rhetorical device to force the reader into staying engaged and seeing all sides of his argument. As mentioned earlier, the first subsection introduced an extensive story about the Getty museum's purchase of a forged Greek statue. In order to keep focused on the purpose of the novel Gladwell placed well-spaced out questions, asking the reader “ Who was right?” and “Why ... did the museum buy [the statue] in the first place?”, compelling one to pause and reevaluate how Gladwell’s notion, was in fact possible (Gladwell 7,14). To further excitement and engagement in his message, Gladwell prompts the reader with questions that poke at what the world could be like if humans put more trust in their instincts and “stopped scanning the horizon with our binoculars and began instead examining our own decision making and behavior through the most powerful of microscopes” (Gladwell 16). Open ended questions such as these give the reader a broader understanding of what Gladwell’s aspirations for the book were, allowing them to better comprehend his newfound ideas.